Nilay Jayswal

About

I am a passionate Growth Marketer with over 5 years of experience in B2B SaaS marketing, specializing in advertising, analytics, and automation. My journey spans from achieving a 50% reduction in CPL at Respond.io to driving 16X revenue pipeline growth at NextBillion.ai. With a strategic mindset and a data-driven approach, I craft impactful campaigns that deliver measurable results. 💼 Professional Expertise I excel in executing multi-channel campaigns across Google Ads, LinkedIn Ads, Meta, Bing, and more, managing ad budgets upwards of $1 million annually. By leveraging tools like Dreamdata, Mixpanel, and HubSpot, I optimize marketing funnels, enhance lead quality, and maximize ROI. My work has consistently improved CPL, CAC, and organic growth. 🌍 Global Perspective Having worked in diverse markets, including North America, LATAM, EMEA, and APAC, I bring a global perspective to campaign design and execution. My ability to tailor strategies to regional nuances has been key to driving engagement and conversions across geographies. 📈 Achievements 1. 50% CPL reduction and 35% CAC decrease at Respond.io. 2. 3X ROAS and 16X revenue pipeline growth at NextBillion.ai. 3. 10X organic traffic increase and #1 SERP position at 100ms. 🌱 Beyond Work I co-founded Zuv Foundation, an NGO dedicated to improving the lives of underprivileged children and women, empowering over 100,000 individuals. I'm also a TEDx speaker, sharing insights on growth, strategy, and personal development.

Experience

• Growth Marketing Manager · Respond.io03-01-2024

  1. Achievements: 50% reduction in CPL, 35% decrease in CAC, and Lead to Sales-Accepted-Lead (SAL) rate of 7% for Paid Search campaigns. 2. Executing multi-channel campaigns targeting North America, LATAM, EMEA, and APAC markets using Google Ads, Bing, Meta and LinkedIn Ads, managing a $100K USD monthly ad budget for cold targeting, branding and website visitor retargeting. 3. Improving Conversion Rate - Landing Page and Ad Asset performance through rigorous A/B testing using Convert.com, Ad Variation and page optimization with Swipe Pages. 4. Tracking marketing campaign performance using tools like Dreamdata, HubSpot CRM, and Mixpanel to monitor lead quality, funnel progression, and ROI.

• Growth Marketer · NextBillion.ai03-01-2023 – 03-01-2024

  1. Achievements: 3X ROAS, 16X revenue pipeline growth, and 60% YoY increase in MQLs. 2. Managed end-to-end campaigns targeting North America and EMEA markets using Google Ads (Search, Demand Gen., and Performance Max), Capterra PPC, LinkedIn Ads, and Reddit Ads overseeing a combined annual ad budget of $500,000 USD. 3. Designed and implemented Outbound email sequences using Apollo, identifying high-value enterprise accounts and delivering personalized outreach to boost lead acquisition and revenue pipeline growth. 4. Collaborated with design teams using Figma to create and optimize campaign creatives and product teams to develop interactive demos using Storylane.

• Growth Marketer · Neverinstall04-01-2022 – 03-01-2023

  1. Achievements: 3X ROAS and 2X increase in product Subscription Purchases. 2. Developed and implemented data-driven strategies for B2B lead and revenue generation across North America and APAC markets, utilizing Google Ads, Reddit Ads, Marketplace listings, and Outbound campaigns. 3. Led user onboarding processes and managed customer relationships, including reactivating churned-out customers in the B2C and B2B segments. 4. Managed lead nurturing programs using HubSpot CRM, Mailmodo, incorporating guided product demos, pilot runs, and drip campaigns.

• Growth Marketer · 100ms05-01-2021 – 04-01-2022

  1. Achievements: #1 SERP position, 10X increase in organic traffic, and 2X growth in MQLs. 2. Built, scaled, and optimized multi-channel digital marketing campaigns across Google, LinkedIn, Facebook, and Reddit targeting North America, EMEA, and APAC markets, achieving significant growth in developer community size. 3. Leveraged tools like Google Ads, Google Analytics, and CRM platforms like Hubspot to track and optimize campaign performance, achieving reduced CPL and improved ROI. 4. Developed and implemented a content distribution and syndication strategy using platforms like Dev.to, Hashnode, Medium, Tealfeed, Reddit and open communities on Slack and Discord.

• Growth Marketer · SentiSum10-01-2020 – 12-01-2020

  1. Achievements: 30% increase in quarterly organic inbound leads. 2. Designed and implemented a marketing plan to repurpose content to enhance brand visibility, generate demand, and maximize ROI.

• Sales and Marketing Intern · Pidilite Industries04-01-2020 – 06-01-2020

  1. Market Assessment for Bluefix Pilot Launch: Conducted market research in Jaipur to gather end-user feedback on the product’s pilot launch, identify blockers in product adoption and recommended marketing initiatives to enhance adoption rates. 2. Opportunity Sizing for Double-Sided Tapes: Conducted market sizing in Mumbai to estimate the potential market share for Pidilite’s double-sided tape. Analyzed the competitive landscape to identify key players, areas where competitors failed, and opportunities to differentiate Pidilite’s offering.

Education

• Indian Institute of Management KozhikodeMBA, Business Administration
• Shri Mata Vaishno Devi UniversityB.Tech, Computer Science & Engineering

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