Reenika Avasthi

About

Results-driven B2B Marketing Professional with 4+ years of expertise in content, email, and social media marketing. Specialise in identifying Ideal Customer Profiles (ICPs) and fine-tuning marketing efforts to align with their journey. I specialize in developing targeted, data-driven strategies that generate MQLs and drive measurable business outcomes. Experience spans Finance, Crypto, Travel, and AI industries.

Experience

• Digital Marketing Manager · Network FP2021-03-01 –
• Digital Marketer| Social Media Manager | Content Strategist · Freelance2020-07-01 – 2021-02-01

  Proactively took on diverse assignments and internships to gain hands-on experience in various aspects of digital marketing. Applied my knowledge to real-world projects in Facebook Ads, Google Ads, Email Marketing, Blog Writing, Social Media, and WordPress Management. Gained first-hand experience in strategy execution and data-driven optimization, driving measurable outcomes.

• Digital Marketing Intern · PixelTrack2020-02-01 – 2020-06-01

  Undertook multiple Digital Marketing projects including Google Ads, Facebook Ads, Content Marketing, Copywriting, Email Marketing.

• Full-time parenting · Career Break2018-01-01 – 2020-01-01
• Content Writer & Blogger · Freelance2012-03-01 – 2017-12-01

  Ghostwritten research-based, SEO-optimised content for multiple publications for Indian & International clients in Finance, Crypto, Travel & AI.

Education

• GrowthSchoolPerformance Marketing Pro
• Indian School of BusinessExecutive, Digital Marketing & Analytics
• Network FPQualified Personal Finance Professional, Personal Finance
• Digital DeepakDigital Marketing Basics Course, Marketing
• Financial Planning Standards Board of IndiaCertified Financial Planner (2019*), Finance
• MKHS Gujarati Girls CollegeB.Com, Specialization in Finance
• South Indian Cultural AssociationCommerce

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