Samantha T.

About

With a robust background in ecommerce and digital strategy, I have cultivated a diverse career spanning over a decade. I hold a degree in Computer Engineering from Iowa State University and a Business degree from Kirkwood Community College. Currently, I lead ecommerce initiatives at RapidMaterials, focusing on optimizing online sales and customer engagement. Previously, I served as Head of Ecommerce at Sod Solutions, where I enhanced revenue and SEO performance. As a business owner at Beam Geeks, I spearheaded product development and branding, while at Pink Birch Design, I directed digital experiences and operations management. My role as Ecommerce Product Manager at 360 Yardware honed my skills in product lifecycle management and UX/UI optimization. My career is marked by a commitment to leveraging data-driven strategies to drive sales and operational efficiency across various platforms.

Experience

• Head of Ecommerce · RapidMaterials11-01-2024

  As the Head of Ecommerce, responsible for leading and executing ecommerce strategies, optimizing online sales channels, and enhancing customer engagement.

• Business Owner, Ecommerce · Beam Geeks01-01-2012

  Spearheaded product development, ecommerce strategies, and branding. Managed website development, social media, customer relationships, and logistics to drive sales and operational efficiency.

• Head of Ecommerce · Sod Solutions07-01-2023 – 11-01-2024

  Led ecommerce strategy development, product management, merchandising, and omni-channel sales. Improved revenue, margins, and SEO performance through data-driven decisions and team collaboration.

• Business Owner, Director of Digital Experiences · Pink Birch Design10-01-2008 – 10-01-2023

  Managed client relationships and project delivery. Directed web development, SEO, digital marketing, and operations management to optimize ecommerce platforms and drive sales.

• Ecommerce Product Manager · 360 Yardware04-01-2011 – 06-01-2020

  Managed product lifecycle, marketing, and SEO strategies. Improved sales and customer engagement through data-driven decisions and UX/UI optimization.

Education

• Iowa State UniversityComputer Engineering
• Kirkwood Community CollegeBusiness, Management, Marketing, and Related Support Services

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