Steven Anderson
Experienced Director of Ecommerce & Marketing
10 yrs experience · Milwaukee, WI · 10-20 hrs/week
About
I am an architect of growth and innovation with strategic acumen and technical knowledge sharpened by 10+ years of experience. I build brands by analyzing data to identify leverage points and bottlenecks then focus on these areas to create growth. I have vast digital marketing experience in areas such as data analysis, go-to-market strategy, performance marketing, creative direction, copywriting, ad creation, retention, CRM, customer acquisition, customer experience, ecommerce, web development, conversion rate optimization, SEO, and more.
Skills
Experience
- Director of Ecommerce · Hologram Sciences04-01-2022 – 03-01-2024
• Led a cross functional team to rethink and rebuild livemomentous.com. Increased conversion rate 200%+, achieved 400%+ YoY revenue growth and 200%+ YoY MRR growth. • Launched myphenology.com, a pioneering women's health brand, and grew ecommerce sales to $500k+. • Launched centrumsupergreens.com as a co-innovation pilot with Haleon, a world-leading consumer health company.
- Director Of Ecommerce & Marketing · Rishi Tea & Botanicals07-01-2019 – 02-01-2022
• Led a team of six and drove record company revenue of $40M+ with ecommerce revenue growing 219%. • Developed annual strategic marketing plan, responsible for the marketing P&L and re-vamped marketing operations. • Negotiated contracts and managed relationships with multiple agencies and vendors.
- Cofounder · Snapifeye11-30-2013 – 12-31-2020
As Cofounder of Snapifeye, played a key role in the establishment and growth of the company, contributing to its success in the market.
- Digital Project Manager · Lightburn06-30-2015 – 07-31-2019
As Digital Project Manager at Lightburn, managed and executed various digital projects, ensuring successful delivery and client satisfaction.
Education
- Wisconsin School of BusinessMasters of Accounting, Accounting
- University of Wisconsin-MadisonBBA, Accounting
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