Steven Anderson

Steven Anderson

Experienced Director of Ecommerce & Marketing

10 yrs experience · Milwaukee, WI · 10-20 hrs/week

About

I am an architect of growth and innovation with strategic acumen and technical knowledge sharpened by 10+ years of experience. I build brands by analyzing data to identify leverage points and bottlenecks then focus on these areas to create growth. I have vast digital marketing experience in areas such as data analysis, go-to-market strategy, performance marketing, creative direction, copywriting, ad creation, retention, CRM, customer acquisition, customer experience, ecommerce, web development, conversion rate optimization, SEO, and more.

Skills

AdvertisingData AnalysisDesign ThinkingE-CommerceGrowth MarketingLeadershipProject ManagementShopifySoftware DevelopmentWeb AnalyticsWeb DesignWeb DevelopmentWebsites

Experience

  • Director of Ecommerce · Hologram Sciences04-01-2022 – 03-01-2024

    • Led a cross functional team to rethink and rebuild livemomentous.com. Increased conversion rate 200%+, achieved 400%+ YoY revenue growth and 200%+ YoY MRR growth. • Launched myphenology.com, a pioneering women's health brand, and grew ecommerce sales to $500k+. • Launched centrumsupergreens.com as a co-innovation pilot with Haleon, a world-leading consumer health company.

  • Director Of Ecommerce & Marketing · Rishi Tea & Botanicals07-01-2019 – 02-01-2022

    • Led a team of six and drove record company revenue of $40M+ with ecommerce revenue growing 219%. • Developed annual strategic marketing plan, responsible for the marketing P&L and re-vamped marketing operations. • Negotiated contracts and managed relationships with multiple agencies and vendors.

  • Cofounder · Snapifeye11-30-2013 – 12-31-2020

    As Cofounder of Snapifeye, played a key role in the establishment and growth of the company, contributing to its success in the market.

  • Digital Project Manager · Lightburn06-30-2015 – 07-31-2019

    As Digital Project Manager at Lightburn, managed and executed various digital projects, ensuring successful delivery and client satisfaction.

Education

  • Wisconsin School of BusinessMasters of Accounting, Accounting
  • University of Wisconsin-MadisonBBA, Accounting

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