Samantha Villavicencio

About

With a robust background in advertising and creative direction, I have honed my skills at renowned institutions like Miami Ad School and Lindenwood University. My career began at Zubi Advertising Services, where I crafted bilingual content strategies for major clients such as Walgreens and Dunkin'. Progressing to Captiv8, I spearheaded influencer marketing campaigns, creating unique concepts that resonated with audiences. At Orci, I developed social-first content strategies, leading teams in crafting engaging content for brands like Honda and Acura. Currently, as the Executive Creative Director at The Mindful Studio, I lead a team in developing innovative branding solutions for conscious brands, enhancing consumer engagement and loyalty. My leadership fosters a culture of creativity and accountability, driving strategic business objectives through visual storytelling and social media strategy.

Experience

• Executive Creative Director · The Mindful Studio12-01-2018

  Led a creative team at The Mindful Studio, pioneering innovative solutions for conscious brands in branding, social media strategy, and visual storytelling. Developed brand-defining creative solutions that aligned with strategic business objectives, resulting in increased consumer engagement and brand loyalty. Mentored and developed the team, fostering a culture of innovation, excellence, and accountability within the agency.

• Associate Creative Director · Orci02-01-2017 – 02-01-2024

  Developed disruptive social-first content strategies focusing on short-form video and humor. Managed and mentored content creators, fostering creativity and collaboration. Stayed current on emerging social media trends, tools, and platforms for client alignment. Provided clear guidance to creative and influencer teams to ensure strategic execution. Led content creation for digital and social platforms for key clients like Honda, Acura, and Dole Sunshine Latino. Collaborated with brand and internal teams to ensure seamless translation of creative into campaign execution. Provided creative direction for paid and organic social media content, ensuring consistency and innovation.

• Associate Creative Director · Captiv802-01-2020 – 12-01-2022

  Led innovative influencer marketing campaigns for diverse brands, from strategy to content launch. Collaborated with clients to understand their needs and propel their marketing techniques into the future. Developed creative concepts that differentiated brands, resonated with target audiences, and aligned with client brand guidelines and objectives.

• Content Creator, Social · Zubi Advertising Services08-01-2015 – 02-01-2017

  Developed bilingual content strategies for key clients like Walgreens and Dunkin' to drive engagement and growth. Managed community interactions on various social media platforms to enhance brand awareness and foster relationships. Led content production, editing, and community management efforts for Walgreens, Chase, Dunkin', Ford and Zubi.

Education

• Miami Ad SchoolBachelor's degree, Advertising
• Lindenwood UniversityAdvertising, Advertising

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