Samara Ali

About

An MBA, and a self-starter with over 5 years of management experience across non-profits, retail, banking, and capital markets to foster strategic business partnerships and initiatives impacting more than 14 million customers while advancing inclusion. Proficient in data analytics, client-centric strategy, P&L management, product lifecycle management, process optimization, and agile development. Extensive industry experience in Financial Services (Retail Banking + Investment Management), Non-Profit & Business Advocacy, and B2C/B2B Startups. Recognized for product excellence and certified as a Scrum Master and Scrum Product Owner. Skilled in data analysis and digital tools with a strong interest in global matters, left-handed creativity, theater, and avid reading.

Experience

• Client Relations Manager · Endeavour Consulting for Non-Profits2024-10-01 –

  Conducted structured interviews with 7 non-profit organizations, using standardized scoring metrics to assess alignment with Endeavour’s values and strategic goals, resulting in the selection of 2 high-impact clients for engagement. Successfully closed two client engagements with 100% deliverable completion rate and secured public testimonials, increasing Endeavour's visibility on LinkedIn by generating strong client endorsements. Served as primary liaison between internal teams and client POCs for 4 active engagements, ensuring 100% on-time delivery of Statement of Work (SOW) deliverables and maintaining zero scope creep across projects. Leveraged Salesforce to assess historical project data and current needs of past clients such as Mixed Company Theatre (MCT), facilitating continuity and customized service delivery for the current round of consulting. Impact: Building trust-driven relationships, deepening client engagement, and ensuring seamless execution of key initiatives for NPOs.

• Assistant Vice President - Manager for Product & Innovation · Faysal Asset Management Limited.2022-06-01 – 2024-03-01

  Led the development of $13M+ funding plans (Money Market Funds, ETFs), driving 20%+ YoY AUM growth. Spearheaded a mutual fund IPO targeting 14M working women, navigating the Regulatory Sandbox to validate innovative financial solutions. Launched the company’s first WhatsApp self-service platform, increasing digital customer engagement by 40% and reducing service resolution time by 30%. Secured digital distribution agreements with CreditBook and MENA-based CEQUENS, enhancing UX/UI for seamless investment experiences. Facilitated the Go-To-Market strategy for the first asset management & telecom partnership, enabling 13M+ users to access savings via a premier B2C payment application provider, increasing digital investment adoption by 45%. Designed and executed customer-centric financial solutions, driving digital inclusion and expanding outreach to the unbanked. Impact: Delivered scalable financial products, strengthened digital engagement, and broadened market reach through data-driven innovation.

• Product Specialist - SMB portfolio · JS Bank2018-10-01 – 2020-07-01

  Managed product portfolio of Small-Medium sized Business (SMB) owners, exceeding revenue targets by 15% ($6.8M) by ensuring cross-functional collaboration, consistent KPI tracking and creating highly incentivized commission structures. Revamped product flows for the bank’s first women entrepreneur financing facility, cutting approval times by 30% and boosting applications by 25% through strategic collaboration with the Women’s Chamber of Commerce. Facilitated negotiations and legal review for an $8M Risk-Participation Facility with Karandaaz Pakistan (Gates Foundation-funded), expanding SMB financing by 40% and increasing women entrepreneur loans by 35%. Accelerated product launches by 22% through streamlined UAT, BRD development, and SOPs, while improving sales performance by 18% with targeted growth strategies. Impact: Scaled SMB financing, enhanced financial inclusion, and delivered high-growth, client-focused banking solutions.

• Research Assistant · The Pakistan Business Council2018-05-01 – 2018-07-01

  Conducted in-depth analysis on Terms of Trade (ToT), through pricing research and interviews, on improving Pakistan’s competitive edge in the global market for its textiles industry worth $20 billion.

• Marketing Strategy Consultant · Colgate-Palmolive2017-01-01 – 2017-05-01

  Collaborated with the brand manager to analyze retail touchpoints across 50+ shopping outlets and surveyed/interviewed 300+ consumers within the target audience to formulate an insight-driven presentation and product-marketing strategy of the personal care industry worth $23 million.

Education

• Lahore University of Management SciencesMaster of Business Administration - MBA, Strategic Management
• Institute of Business AdministrationBachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services
• The Lyceum School, KarachiA'Levels, Economics, World History and Mathematics
• Toronto Metropolitan UniversityFinancial Services Connections Program in a Digital World

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