Sara Broun

About

Strategic communications executive with nearly 20 years advising executives and talent, shaping brand narratives, and leading integrated PR and marketing campaigns across entertainment, sports, publishing, and the arts. Founder of SaraB Media, a boutique consultancy delivering senior-level PR and marketing strategy on contract and retainer to entertainment and sports clients. Career foundation at a leading New York film and talent agency informs A-list talent representation and positioning. Track record positioning bestselling authors, world-class athletes, touring musicians, and mission-driven organizations with results across top national and industry media including The New York Times, Today Show, Good Morning America, Forbes, People, and Marie Claire. Currently available for Director-level and above communications engagements, especially long-term contract and retainer partnerships.

Experience

• Founder & Principal Consultant · SARAB MEDIA02-01-2022

  Boutique communications consultancy delivering senior-level PR and marketing strategy to entertainment, talent, sports, and publishing clients on a contract and retainer basis. Select long-term engagements detailed below • Serve as outside senior counsel to founders, executives, and talent on brand narrative, launch strategy, positioning, and business development • Architect integrated campaigns spanning media strategy, content, social, corporate partnerships, and website development across a diverse client portfolio

• VP, Marketing & Communications · TFA GROUP | Retainer Client of SaraB Media04-01-2022

  • Architect and lead full marketing and communications strategy for a roster of 7–10 Paralympic athletes, including brand positioning, narrative development, and integrated campaign planning across owned, earned, and sponsor channels • Serve as senior advisor to athlete principals on brand direction, sponsor activation strategy, and public-facing opportunity evaluation • Lead relationship management across athlete teams, Team USA staff, and corporate sponsors; represent athletes in negotiations and contractual deliverables spanning social content, appearances, and productions. • Direct social and content strategy across athlete and brand channels; oversee national and international logistics for athletes and the video production division • Select earned media includes The New York Times, The Today Show, People, Forbes, Apple’s Time to Walk podcast

• Publicist & Strategic Advisor · ASHLEY WHITE PR | Contract Engagement via SaraB Media04-01-2022

  • Build and execute national and regional PR strategies for entertainment clients across music, publishing, and theater including album launches, major artist announcements, North American tours, and integrated brand campaigns • Counsel talent and management teams on positioning, messaging, and interview strategy; serve as on-the-ground talent representative during interviews and appearances • Lead new-business development, research, pitching, and signing of new entertainment clients. • Select client portfolio includes Jason Mraz, Straight No Chaser, Halestorm, The Script, Ashton Irwin, Alencia Johnson, Cory Allen, and Disney Princess: The Concert • Select earned media: Parade, Essence, Therapy for Black Girls, Songwriters on Process, Going There with Kyle Meredith, Holler, Drumeo, Infertile AF, and regional tour coverage across the US and Canada

• Director of Publicity, Nelson Books · HARPERCOLLINS CHRISTIAN PUBLISHING, Nelson Books11-01-2019 – 04-01-2022

  • Led a boutique publicity team and set communications strategy for a portfolio of bestselling, established, and debut authors; served as the imprint’s senior PR voice with executive leadership • Operated as in-house PR/marketing expert throughout the author acquisition process including talent scouting, woo calls, and pitch proposals for potential new authors • Shaped three-year imprint marketing strategy with talent, retailer, and competitive positioning insights delivered to senior leadership • Owned RFP process, selection, and management of external PR agencies; owned full PR and marketing budgets calibrated to sales projections • Bestselling works: Girl, Wash Your Face and Girl, Stop Apologizing (Rachel Hollis), Grateful American (Gary Sinise), A Serial Killer’s Daughter (Kerri Rawson), How Did I Get Here? (Christine Caine) • Select earned media in/on The New York Times, LA Times, Marie Claire, The Today Show, Good Morning America, Fox & Friends, 700 Club, That Sounds Fun with Annie F. Downs, Jesus Calling

• Senior Marketing Manager (Oct. 2018 – Nov. 2019) & Senior Publicist (March 2016 – Oct. 2018), Nelson Books · HARPERCOLLINS CHRISTIAN PUBLISHING, Nelson Books03-01-2016 – 11-01-2019

  • Developed and executed PR and marketing strategies for 30+ titles annually, spanning media, social, CRM, advertising, in-store, and e-retail; managed direct reports • Served as lead liaison for international PR teams in the UK, Australia, and Canada; advised on corporate communications for the Nelson Books imprint

• Public Relations Manager · NASHVILLE BALLET04-01-2013 – 12-01-2014

  • Built and executed national and local communications plans supporting performances, the School of Nashville Ballet, and a $5MM development campaign • Led social media strategy, CRM/email initiatives, and community engagement, driving awareness and ticket sales across the season • Select earned media includes People, The Tennessean, Dance Magazine, Pointe Magazine, WSMV/NBC’s Today in Nashville, WNPT/PBS

• Public Relations & Communications Manager · PROFESSIONAL BULL RIDERS, INC. (PBR)10-01-2009 – 04-01-2012

  • Conceptualized and led the long-term PR and communications strategy for the organization and the sport, driving positioning across paid, earned, owned, and shared channels • Represented 40+ professional bull riders across media engagements, sponsor activations, and celebrity integrations; designed and launched an athlete PR incentive program that drove measurable participation in PR initiatives • Directed publicity and on-site press operations for 30+ annual live events; served as lead talent contact for sponsor and cross-brand integration opportunities • Select earned media includes Good Morning America, Sports Illustrated, The New York Times, Men’s Health, New York Magazine, NPR’s All Things Considered, Forbes, Cowboys & Indians

Education

• Wittenberg UniversityBachelor of Arts, English (Writing & Communications)

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