Sara Mahmood

About

I hold a master’s degree in marketing, graduating with special honors for my high GPA and campus involvement. My passion for understanding customer needs and improving business offerings led me to work at a market research agency, where I contributed insights on product development, pricing, and promotional strategies for global firms. As a freelance digital marketer, I created irresistible ads and content. This blend of creativity and analytical skills has shaped me into a ✨versatile✨ marketing professional.

Experience

• Freelance Digital Marketer · Upwork04-01-2023 – 08-01-2024

  Developed captivating text/image/video content for clients which increased their website traffic by up to 22%. Crafted compelling narratives that aligned with the company's brand voice.

• Market Research Analyst · Broadview Analytics11-01-2022 – 03-01-2023

  Conducted qualitative and quantitative research on 8 market research projects. Performed data cleaning on datasets with over 20,000 records using MS Excel and programming. Developed proficiency in Qualtrics to program, manage, analyze surveys and create dashboards. Edited client reports with data visualizations in PowerPoint to communicate research outcomes efficiently.

Education

• The University of Texas at DallasMaster's degree, Marketing

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