Sara Prata

About

Born and raised in Portugal, Sara Prata is a Brand Strategist with over four years of experience in the digital marketing sector. She is skilled in social media management, content creation across various platforms, account management, and partnerships. Sara is an expert in monitoring and analyzing social media statistics. She is also passionate about design and photography, and she continuously seeks to evolve as a marketing professional within an international, dynamic, fast-paced environment that values creativity, innovation, and teamwork.

Experience

• Brand Manager / Marketing Specialist · DCK Boardshorts2024-04-01 –

  At DCK Boardshorts, a leading Portuguese swimwear brand, I am in charge of delivering brand initiatives: • Developing and planning year-round brand marketing strategies. • Managing partnerships and collaborations with influencers and key stakeholders to drive brand visibility. • Creating and curating social media content that boosts engagement across multiple platforms (META and TikTok). • Supporting communities via social media tools (Community Management).

• Brand Strategist · Platy2021-04-01 – 2024-04-01

  Platy, is an influencer marketing agency that specializes in delivering influencer marketing campaigns for brands that seek an ROI-oriented approach. • I directed influencer marketing strategies for key accounts while managing the client's annual budget. • Managed client relationships with a full 360-degree approach, from the strategic proposal, campaign implementation, and report. • Identified and developed partnerships with influencers and key opinion leaders to amplify brand reach. • Tracked and analyzed social media performance metrics, generated reports, and provided actionable insights to optimize future campaigns. • As I was working remotely, I had the opportunity to advance my disciplinary skills while increasing my organization and productivity skills. I have had the privilege of working with an impressive range of brands, including members of the Pernod Ricard Group (Jameson and Macieira Cream), The Coca Cola Company (Coca-Cola, Fanta, Sprite, Tropico), Beiersdorf (Nivea, Nivea Men), Mondelez (Oreo, Milka, Chips A'hoy, Belvita, Trident, Royal, Philadelphia) Kellogg's, Galp among others.

• Graphic Designer · The Boring Agency2022-12-01 – 2023-09-01

  The Boring Agency delivers a 360-degree approach to content creation and marketing strategies for brands that want to bold their communication. • I Developed creative social media designs for key accounts. • Re-designed the Cascais School of Arts website. I had the opportunity to work with Portuguese brands such as Antimilk, Terrace, Marisqueira Azul, Cascais School of Arts, and PokeBox.

• Brand Strategist · SamyRoad2019-10-01 – 2021-03-01

  SamyRoad develops socially and humanly impactful end-to-end campaigns aimed to build trust and community through specialized solutions in Research, Social Media, Strategy, Creativity, Influencer Marketing, ePR and Paid Media. • I created and implemented influencer marketing and branded content strategies for key accounts. • Guaranteed the perfect execution of campaigns by managing all the contact with clients and stakeholders. I had the opportunity to work for brands such as Danone, Makro Portugal, IKEA Portugal, Jerónimo Martins, and Vodafone, among others.

• Brand Strategist Intern · SamyRoad2019-11-01 – 2020-10-01

  • Responsible for creating and executing influencer marketing strategies. • Measurement & Reporting. • Client follow-up throughout the process.

Education

• IADEBachelor's degree, Marketing and Advertising
• University of the Arts LondonDesign e Visual Communication, Design e Visual Communication

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