Sara Weinreb

About

Sara Weinreb is a multifaceted professional with a background in psychology and Jewish studies from Tulane University, where she also experienced a brief academic stint at Colgate University due to Hurricane Katrina. Since 2012, she has been a Design Thinking Facilitator, Freelance Writer, and Creative Strategist at Sara Weinreb Consulting, helping entrepreneurs and businesses navigate creative problem-solving and strategic marketing. As the founder of IMBY, she established a virtual community center dedicated to fostering a just and equitable future through connection and anti-oppressive values. Her role at Rasa involved strategic and editorial contributions, enhancing the brand's presence in the herbal coffee alternative market. Sara's work spans wellness, consumer packaged goods, and social impact, reflecting her commitment to creating meaningful change through innovative strategies and storytelling.

Experience

• Design Thinking Facilitator, Freelance Writer, Creative Strategist · Sara Weinreb Consulting08-01-2012

  As a Design Thinking Facilitator, I guide entrepreneurs, teams, and event attendees through creative problem-solving methodologies to address pressing issues. As a Freelance Writer, I write for various publications and brands, focusing on wellness, CPG, and social impact spaces. As a Creative Strategist, I advise businesses on meeting their business and impact goals through strategic positioning and marketing.

• Founder · IMBY04-01-2021 – 01-01-2024

  IMBY is a virtual community center focused on co-creating a just and equitable future. It provides a space for rest, nourishment, and connection, celebrating diverse experiences and holding anti-oppressive values.

• Strategy + Writing · Rasa09-01-2021 – 01-01-2023

  Provided strategy, editorial direction, and writing for Rasa, an herbal coffee alternative brand. Contributed to packaging, email marketing, SMS, social media, and helped launch 5 new products.

Education

• Tulane UniversityB.A., Psychology, Jewish Studies
• Colgate UniversityVisiting student while temporarily displaced by Hurricane Katrina

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