Sarah Abby Johnson

About

Currently enrolled in the Bachelor of Commerce program at Smith School of Business, Queen's University, with an expected graduation in 2024, I have gained diverse experience in marketing and sales. I participated in an exchange semester at the Norwegian School of Economics in 2023, enhancing my global business perspective. My professional journey includes a role in the Sales Development Program at Mark Anthony Group, where I am honing my sales skills. Previously, I served as Marketing Director for The Queen's Marketing Association, managing marketing content for major sponsors. I also worked as a Teaching Assistant for a negotiation course at Smith School of Business and as an Associate at Crowdiate, collaborating with top brands like Hershey's and Amazon. My experience as Assistant Marketing Manager at Queen's University further solidified my expertise in strategic marketing.

Experience

• Sales Development Program · Mark Anthony Group05-01-2024

  Participated in a structured program to develop sales skills and strategies.

• Marketing Director · The Queen's Marketing Association (QMA)03-01-2021 – 02-01-2024

  Managed a team responsible for executing marketing content for sponsors such as Kraft Heinz, P&G, PepsiCo, Canadian Tire, and Unilever. Previously held roles as Publications Coordinator and Delegates Coordinator.

• Teaching Assistant · Smith School of Business at Queen's University09-01-2023 – 12-01-2023

  Assisted in teaching COMM 385 - Negotiation Theory and Behaviour.

• Associate · Crowdiate05-01-2023 – 09-01-2023

  Worked with clients including elite brands at Hershey's, Reckitt, Amazon, Campbells, and many others. Crowdiate is a recent Effie winner and three-time feature at Cannes Lions.

• Assistant Marketing Manager · Queen's University12-01-2021 – 09-01-2023

  Assisted in managing marketing strategies and campaigns for the university.

Education

• Smith School of Business at Queen's UniversityBachelor of Commerce - BCom
• Norwegian School of Economics (NHH)Exchange Semester, Commerce
• All Saints Highschool

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