Vashti A.

About

Currently pursuing a Bachelor of Business Administration in Marketing at the University of Guelph-Humber, I have gained extensive experience in student engagement and marketing. As a Brand Ambassador, I developed promotional plans and represented Student Life at various events. My role as a Senior Student Transition and Resource Team (START) Leader involved training facilitation and providing feedback on program logistics. I also served as a Program Development Assistant, where I created training materials and analyzed program data to enhance student life initiatives. Additionally, I have experience as a Marketing Assistant/Content Creator with One Voice One Team, where I grew social media followings and created engaging content. My diverse roles have honed my skills in leadership, communication, and strategic planning, preparing me for a dynamic career in marketing.

Experience

• Brand Ambassador · University of Guelph-Humber08-01-2023 – 04-01-2024

  Kept track of student engagement and participation information. Developed and executed a promotional plan with the Student Life Coordinator. Represented Student Life in presentations, class visits, and ongoing tabling/promotional events. Organized and gathered supplies for various tabling events. Assisted with setup and teardown. Staffed assigned tables at various events including Fall Orientation, Fall and Winter Get Involved, Be Informed Fairs and other promotional events through the academic year.

• Senior Student Transition and Resource Team (START) Leader · University of Guelph-Humber01-01-2023 – 04-01-2024

  Created and facilitated START Leader trainings in collaboration with the START program supervisors. Provided detailed feedback on event logistics, program processes, training content, and START Leader performance. Acted as a lead at various Student Life, Marketing and Student Recruitment events. Led in-person and virtual campus tours for prospective and incoming students and their supporters. Acted as a resource, mentor, and role model to START Leaders.

• Program Development Assistant · University of Guelph-Humber01-01-2023 – 09-01-2023

  Developed training materials and planning checklists for student leader training. Provided detailed input and feedback on event logistics, program processes, and training content. Researched content and promotional strategies for Student Life events. Analyzed and compiled program assessment data to improve Student Life programming. Researched best practices of student transition and engagement programming to inform Student Life programming at the University of Guelph-Humber.

• Student Transition and Resource Team (START) Leader · University of Guelph-Humber06-01-2022 – 01-01-2023

  Leaders that are student ambassadors for new students in the areas of student services, resources and campus life. Represented the Business program and the student population through campus tours, calling campaigns, and on-campus and off-campus events. Assisted Student Recruitment in attracting applicants to the University.

• Marketing Assistant/Content Creator · One Voice One Team01-01-2023 – 08-01-2023

  Interacted with pages/followers on social media. Filmed and created videos for social media. Grew social media following by connecting with parents, donors, community figures, schools, etc. Uploaded and sifted through videos and images from SD cards. Conducted blog research and posts. Conducted and utilized social media algorithm research.

Education

• University of Guelph-HumberBachelor of Business Administration - BBA, Marketing

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