Sarah Powers

About

Visionary sales and marketing professional with 20+ years of experience leading B2B and B2B2C strategies, brand building, and integrated campaigns. Proven success in retaining and expanding long-term clients while developing and succeeding in new vertical markets. Skilled in leveraging AI-based marketing solutions to improve efficiency and deliver stronger outcomes. Recognized for aligning marketing and sales strategies, driving double-digit growth, and mentoring high-performing teams.

Experience

• VP of Sales and Marketing/VP of Account Services · Revel2022-01-01 – 2025-08-01

  * Drove double-digit growth by retaining and expanding long-term customer accounts while developing and succeeding in new vertical B2B markets. * Increased client spend by 20% and improved client retention by 16%. * Created and led the execution of integrated B2B and B2B2C marketing strategies to achieve client goals. * Leveraged AI-based marketing tools to streamline campaign execution and reporting. * Led client research initiatives and data analysis to shape and optimize go-to-market strategies. * Mentored high-performing account and sales teams. * Created educational content and delivered presentations and webinars to engage audiences and strengthen client relationships. * Managed sales pipeline to maximize conversion rates and support revenue growth. * Cultivated and maintained client relationships to ensure satisfaction, retention, and ongoing business expansion.

• Account Manager · Revel2014-06-01 – 2022-01-01

  * Developed, retained, and grew key client accounts. * Created comprehensive, ROI-driven marketing and communication strategies to enhance brand visibility and align with client growth goals. * Planned, negotiated, and managed client media buys and tracked budgets. * Directed tactical, multi-channel campaign execution that generated qualified leads and drove measurable bottom-line growth. * Managed sales pipeline and consistently met or exceeded sales goals. * Promoted to VP Account Services

• Account Executive/Digital Marketing Advisor · MLive Media Group2013-01-01 – 2014-04-01

  * Designed and executed digital marketing campaigns. * Top contributor in area new business development.

• Sales Manager/Sales Consultant · My Auto Import Center LLC2004-04-01 – 2012-12-01

  * Managed all aspects of the Volkswagen Sales Department, including marketing, brand standards, customer satisfaction indexes, hiring, training, and motivating sales staff. * Oversaw inventory control, new product launches, closing sales, reporting sales to manufacturers, and coordinated dealer trades. * Promoted a sales approach focused on identifying customer needs and selling value over price. * Worked with the business office to make sure the client's financing needs were met. * Achieved Master Certified Consultant status with Volkswagen of America. * Maintained and expanded customer base while cross-selling five additional vehicle brands.

Education

• Michigan State UniversityBachelor's degree, Advertising
• Mona Shores High School

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