Sarah S.

About

With a Master of Arts in Strategic Communication from George Mason University and a Bachelor of Science in Environmental Biology from Christopher Newport University, I have cultivated a robust career in communications. Currently, I serve as a Communications Specialist at LHH, where I manage strategic communication plans and maintain a departmental content calendar. Previously, I was a Digital Specialist at the World Resources Institute, enhancing social media presence and developing content for the Coolfood initiative. My experience also includes roles as a Communications Coordinator at George Mason University and a Digital Media Intern at Rock Creek Conservancy, where I implemented successful social media strategies and developed comprehensive communication materials. As a Communications Freelancer, I continue to leverage my skills in content creation and brand enhancement. Proficient in Microsoft Suite, Asana, SharePoint, and Adobe Acrobat Suite, I excel in streamlining content production and improving workflow efficiency.

Experience

• Communications Specialist · LHH08-01-2024

  Produced and distributed a weekly member newsletter, ensuring timely delivery of key organizational updates. Supported the development and execution of strategic communication plans, including managing project timelines, coordinating with stakeholders, and tracking deliverables. Managed and maintained a departmental content calendar, ensuring alignment of all communications activities with overall organizational goals. Collaborated cross-functionally with various departments to support communication efforts, aligning team objectives and fostering a unified brand voice. Utilized Microsoft Suite, Asana, SharePoint, and Adobe Acrobat Suite to streamline content production, manage projects, and improve workflow efficiency.

• Digital Specialist, Food Program · World Resources Institute11-01-2021 – 02-01-2024

  Managed day-to-day social media presence for the Food Program and its initiatives across various channels, and produced digital content as needed. Developed a tailored content calendar for the Coolfood initiative, boosting LinkedIn followers by 67% in 2023 through strategic content analysis. Acted as a communications liaison for the Champions 12.3 coalition, crafting materials for press releases, events, blog posts, and scientific papers, enhancing brand engagement across multiple channels. Managed newsletters for the Food Program and Champions 12.3 initiative, streamlined submissions and increased outreach to coalition members and our overall audience. Increased visibility of programmatic releases by developing comprehensive toolkits with graphics, talking points, and tailored social media assets, leveraging partnerships to expand the Food Program's reach. Improved usability and performance of WRI Food websites by maintaining updated content and brand messaging.

• Communications Coordinator · George Mason University09-01-2019 – 06-01-2021

  Implemented monthly newsletters for all graduate students (10,000+ students), which increased the number of student applications for office-funded awards and participation in in-person and virtual events. Developed visual assets for announcements and various events that were sponsored by the Office of Graduate Education. Developed and created the first university-wide graduate student handbook. Collaborated with different offices at George Mason University to ensure that all information was relevant and up to date for Mason graduate students.

• Digital Media and Communications Intern · Rock Creek Conservancy10-01-2018 – 06-01-2019

  Strategized and executed an editorial social media calendar across Instagram, Twitter, and Facebook. Implemented a new social media strategy on Facebook, which resulted in an 84% increase in post shares, a 120% increase in post reactions, and a 5% increase in link clicks. Wrote blogs and other digital content for use in Rock Creek Conservancy e-newsletters, the website, and social media. Copy-edited press releases, event signage, and website entries.

Education

• George Mason UniversityMaster of Arts - MA, Strategic Communication
• Christopher Newport UniversityBachelor of Science (B.S.), Environmental Biology

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