Satadal Mazumdar

About

With a Bachelor of Technology in Computer Science from Bengal College of Engineering and Technology, I have honed my skills in product and UX design. At Wylo, I played a pivotal role in business growth, designing unique selling propositions, and refining the MVP to enhance user experience. I also led the design and development of web applications and white-labeled solutions, contributing to the success of the SaaS platform. My contributions to the Wylo mobile app led to a significant increase in daily active users and user engagement. Additionally, I interned as a UX Designer at Wylo, where I focused on rebranding and improving the digital presence. Prior to this, I gained experience as a UI/UX Designer at Apni Kaksha, conducting user and market research for a new product. My passion for design and technology has driven my career, and I continue to seek opportunities to innovate and create impactful user experiences.

Experience

• Product Designer · Wylo07-01-2023

  - Business Growth: Played a key role in developing and implementing a new business model, resulting in a 2x increase in revenue and a 4x increase in adoption. - Designing USP: Conceiving and building unique selling propositions (USPs) differentiated our product from the competition, resulting in the acquisition of 800 clients within two months of launch. - Design System: Updated and maintained the existing design system, expanding it to cover all products for consistent, scalable, and brand-aligned experiences. - MVP Refinement: Streamlined and polished the MVP's existing features, significantly improving user experience and making it more user-friendly thus increasing the customer satisfaction rate. - Workflow Simplification: Reimaging complex workflows into simplified and intuitive designs enhanced user understanding and efficiency, leading to a 30% conversion rate from free users to paid subscribers. - Mobile App Design: Designed and developed the mobile app for the SaaS platform, expanding accessibility and user engagement. - Feature Expansion: Designed and implemented new features, enhancing functionality and value within existing modules. - Website Development: Designed, developed, and maintained client websites using Framer, delivering high-quality results within deadlines to maintain positive client relationships. - Branding & Rebranding: Designed and rebranded the company website, contributing to a refreshed brand identity. - Played a pivotal role in launching the application on Product Hunt and AppSumo as part of the core team.

• UX Designer · Wylo10-01-2021 – 06-01-2023

  - Built a SaaS from scratch: Defined the design vision, user experience, and interaction flows for a successful SaaS platform. - WebApp & White-Label: Led the design and development of web applications and white-labeled solutions from the ground up, ensuring usability and brand consistency. - Wylo Mobile App: Enhanced the user experience of mobile apps, improving engagement and user satisfaction through strategic design interventions which helped to reach the 70,000 user milestone and increase the DAU (daily active users) by 25%. - Feature Innovation (For App): Developed and conceptualized new features, expanding product functionality and addressing user needs. - Design System: Built and evolved a cohesive design system for the web app and existing Wylo mobile app products, ensuring consistency and scalability.

• UX Designer Intern · Wylo04-01-2021 – 09-01-2021

  Branding: - Worked on rebranding the brand from the ground up and improving digital presence. - Re-designed the website, which boosted the number of apps downloads. - Worked with the marketing team in building a digital community presence.

• UI UX Designer · Apni Kaksha09-01-2021 – 04-01-2022

  - Conducted user research and market research for a new product. - Collaborated with other designers in designing some vital elements in the product. - Worked with the product manager in improving the digital presence.

• Graphic Designer · null11-01-2018 – 12-01-2020

  No description available

• Product Designer · Wylo07-01-2023

Education

• Bengal College of Engineering and Technology 125Bachelor of Technology - BTech, Computer Science

Similar talent on Pangea

Prasanna R.Blending Design and Strategy to Create Impactful ProductsBengaluru, KarnatakaJessica R.Product Designer (UX/UI) | Creating simple, scalable solutions from complex problems through iterative design processesAustin, TXNicole F.Product Designer | UX/UI Designer | Crafting Captivating User ExperiencesPensacola, FLRehan Y.UX/UI Designer | Website Design | Mobile Apps | SaaS | Web AppIslamabad, Islamabad Capital Territory