Saumya Grover

About

Currently pursuing a Bachelor of Arts in Digital Technologies and Emerging Media, International Studies, and Journalism at Fordham University, expected to graduate in 2024. Gained valuable experience as a Global Marketing Associate at Warner Music Group, contributing to global marketing strategies and promotional campaigns. Interned at Spotify as a Campaign Management Intern, assisting in planning and optimizing marketing campaigns. Worked as a Project Management Intern at Digimentors, supporting project planning and execution. Served as an Assistant Research Fellow at Fordham University, researching topics like Imagenet and Stock Photography. Additionally, interned in Communications and Inventory at Fordham University, managing communication channels and supporting event organization. Completed high school education at Léman Manhattan Preparatory School and attended Stuyvesant High School, NYC iSchool, East Side Middle School, American International School of Kingston, and Kyiv International School.

Experience

• Global Marketing Associate · Warner Music Group02-01-2024 – 04-01-2024

  ● Collaborated on international marketing plans for WMG artists, proposing go-to-market strategies, influencer partnerships, brand collaborations, and sync possibilities, generating a 30% increase in global streaming and a 25% boost in social media engagement through market research, Chartmetric track performance analysis, and regional team partnerships ● Pitched rising talent from emerging markets to upper management and the Artist and Relations team, highlighting the value of expanding beyond local markets by analyzing streaming statistics, social media engagement, listenership trends, and campaign performance data ● Enhanced artist visibility and drove audience engagement in emerging markets by researching and analyzing local music scenes to tailor marketing approaches to their unique landscapes while aligning with broader global objectives

• Campaign Management Intern · Spotify06-01-2023 – 09-01-2023

  ● Managed programmatic and direct campaigns, optimizing KPIs like CTR and impressions, to enhance campaign performance and maximize deal revenue across Spotify’s multiple product offerings, including homepage takeovers, audio-only, sponsored sessions, and custom experiences ● Resolved campaign delivery issues and leveraged Google Ad Manager and Tableau data for deep-dive analytics to identify opportunities for incremental investments from high-profile clients such as Amazon, Hulu, and Peloton ● Crafted campaign proposals to Fortune 500 companies in collaboration with Sales and Creative Solutions teams resulting in the generation of $200,000+ in group revenue for FY 2023 and 2024 ● Directed the end-to-end process of creative asset handling, including receipt, testing, and necessary technical adjustments, to guarantee timely and effective campaign launches ● Spearheaded the development of a company-wide AI Manifesto, collaborating with designers, engineers, and legal experts to navigate AI complexities, guide stakeholder management, and inform the public about Spotify’s responsible AI practices ● Identified and presented growth opportunities in emerging markets by conducting extensive market research and collaborating with enterprise and global marketing teams to explore the viability of platform, label, and artist acquisitions and partnerships

• Project Management Analyst · Digimentors09-01-2022 – 05-01-2023

  ● Outlined propositions to maximize brand awareness, target audience engagement, and reach in ~10-page long reports for 15+ clients by performing comprehensive competitive market research ● Spearheaded multimedia production workshops for 30+ United Nations Peacekeeping members to strategize the effective publication of stories derived from their unique regional experiences, furthering global awareness efforts across digital platforms ● Authored blog posts and created social media content to build strong and sustainable relationships with clients

• Assistant Research Fellow · Fordham University06-01-2022 – 08-01-2022

  Research topics: Imagenet, Stock Photography, and the Johnson Publishing Company

• Communications and Inventory Intern · Fordham University03-01-2022 – 06-01-2022

  As a Communications and Inventory Intern, likely assisted in managing communication channels, supported inventory management, and helped in organizing university events and activities.

Education

• Fordham UniversityBachelor of Arts - BA, Digital Technologies and Emerging Media, International Studies, Journalism
• Stuyvesant High School
• Léman Manhattan Preparatory SchoolHigh School Diploma
• NYC iSchool
• East Side Middle School
• American International School of KingstonMiddle School Diploma
• Kyiv International School

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