Jenny Tan

About

Hi there! I am a senior pursuing a Bachelor's degree in Marketing Management with a minor in Psychology at Baruch College. I am an enthusiastic and detail-oriented individual with experience in social media marketing, outreach, and content strategy. I enjoy graphic design and am always eager to learn.

Experience

• Social Media Marketing Intern · Intern Guys03-16-2023

  • Strategize and execute engaging social media campaigns aimed at educating, informing, and converting our target audience • Collaborate with CEO and cross-functional teams to drive successful launches, announcements, events, blogs, and campaigns • Track and analyze key metrics such as engagements, conversions, and more to inform data-driven decision making

• Marketing Assistant Intern · 4th Ave Market06-01-2022 – 08-31-2022

  • Identified new fulfillment centers through research and outreach to improve inventory management and shipping processes • Created weekly social media posts marketing materials to increase user engagement and strengthen partnerships • Contributed to website enhancement by editing 300+ images and texts to ensure accuracy and clarity for visitors • Collaborated with the CEO weekly to brainstorm ideas for TikTok, Instagram, and brand ambassador program strategies

• Graphic Design/Marketing Intern · ArteEast, Inc.09-01-2021 – 05-31-2022

  • Promoted campaigns and MENASA artists by creating videos and graphics that generated over 1,000 views on social media • Worked closely with the Executive Director and colleagues twice a week to discuss ideas for broadening the global audience • Presented a new generation of MENA-based artists and curators by preserving the organization’s film archive and highlighting its four major programs

• Research Intern · Asian American / Asian Research Institute – CUNY07-01-2021 – 08-31-2021

  • Edited and proofread journals to confirm publication readiness, and prepared materials for student essay contests • Assisted with administrative duties in answering phone calls, updating faculty and staff directories for all 25 CUNY institutions, and reviewing website content for errors or omissions • Scanned hundreds of Chinese-language newspapers utilizing OCR for research archive of NYC local community news

• Outreach Specialist and Brand Ambassador Intern · Cultured Kids Cuisine02-22-2021 – 06-30-2021

  • Promoted the brand by reaching out to 50+ organizations through social media to increase readership, brand awareness, and sales • Boosted Instagram followers by 35% and TikTok views by over 1,000, thus increasing loyalty and engagement • Used social media to promote fundraisers that raised more than $1,000 in less than one month

• Skilled Nursing Facility Office Assistant · Gouverneur Health07-02-2018 – 08-31-2018

  • Translated conversations between employees and Chinese-speaking guardians to ensure effective communication, resulting in higher patient satisfaction • Helped prepare for professional events and plan weekly activities for patients • Utilized Excel and Microsoft to update over 100 employee and patient files, resulting in a more organized system

• Teacher's Assistant · Grand Street Settlement09-11-2017 – 05-18-2018

  • Assisted teachers in providing a safe environment that is conducive for learning • Supervised kindergarteners through fifth graders during community activities and trips • Tutored five student groups in core academic subjects in preparation for standardized exams • Led a class of over 50 students in a teachers absence to facilitate learning and development • Planned and executed over 30 class activities to reinforce learning objectives

Education

• CUNY Baruch CollegeBachelor's Degree, Marketing

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