Savannah Phillips

About

Experienced Marketing and Communications Manager with specialization in Graphic Design, Communication, and Event Planning skills. Skilled in Public Relations, Microsoft Excel, Paid Ads, Email Marketing, Microsoft Word, Journalism, Traditional and Digital Media, with experience in the beverage and retail industries.

Experience

• Marketing and Communications Manager · Cathead Distillery2021-10-01 – 2025-07-01

  Design: Built brand identity standards for Cathead Distillery and Cathead family of brands line extensions including Cathead Vodka, Old Soul Bourbon, Bristow Gin, Hoodoo Chicory Liqueur, and Cathead Sparkling. Successfully designed and launched several line extension products including Cathead Raspberry Vodka, Old Soul Bourbon 2022 Release, Old Soul Bourbon 109 Release, Old Soul Bourbon Cask Strength, Old Soul Bourbon Barrel Select program, Old Soul Bourbon Tintype Series #1, Bristow Gin Barrel Aged Gin 1, 4, and 7 year. Rebranded Cathead Bitter Orange to Cathead Satsuma Mandarin. Redesigned Hoodoo Chicory Liqueur. Cathead Sparkling Grapefruit and Cathead Sparkling Sunsetters. Utilized Adobe design platforms to create and manage all sales materials, presentations and project manage to fulfillment. Ecom + Brick & Mortar Bottle Shop: Built a platform driving people to point of purchase. Redesigned and launched merchandise increasing merch sales. Including successful design and sell-out of multiple Cathead Jam 2023 merchandise products. Collected email planning and direction for e-com communications. Communications: Managed messaging via email, social media, Google, phone messages, etc. Event experiential marketing: Worked with local team to elevate the business profile including traveling, planning, styling, and executing events. Assisted with the marketing and coordination of Cathead Stomp 2022, Cathead Stomp 2023, and Cathead Jam 2023. Project Liaison for outsourced design agencies, marketing companies, advertising, etc. Marketing analytics and reporting: Breaking down reports for management & assisting in data-driven marketing decisions. Conducted and managed photo shoots.

• Social Media Coordinator/Account Manager · Agora Eversole2021-06-01 – 2021-11-01

  Developed and administered social media strategies for clients within the banking, healthcare, trucking, and retail industries. Managed clients' social media channels, created monthly content calendars via Sprout Social. Compiled and analyzed monthly social media reports for each client. Worked with fellow marketing and creative team to produce and solidify content for campaigns to ensure brand consistency in marketing, social media, and web content. Planned and executed paid social media strategy and campaigns via Facebook Ads Manager. Created and implemented content for clients.

• Server · Rafters Music & Food2020-08-01 – 2021-02-01

  Served breakfast, lunch, dinner, and cocktails to 50-100 customers per shift. Memorized over 30 menu items and rotating specials to give customized recommendations to guests. Swiftly and successfully resolved conflicts resulting in customer satisfaction 100% of the time.

• Corporate Communications Intern · Vertex Aerospace2020-05-01 – 2020-08-01

  Assisted the Corporate Communications Team with both internal and external communications to increase Vertex brand awareness and business initiatives. Managed company social media accounts via Hootsuite, implementing a content calendar, creating content, and writing copy. Helped write press releases and featured articles. Assisted Marketing Rep in taking inventory and ordering promotional items to boost brand recognition. Assisted Creative Marketing Analyst in Adobe platforms providing internal and external marketing materials.

• Marketing Intern · Agora Company2019-06-01 – 2019-08-01

  Created campaigns for clients, researching media trends, and preparing for client briefings. Created graphics for marketing purposes such as advertisements. Managed and produced social media content for multiple clients’ social media platforms. Participated in weekly brainstorming sessions. Assisted with office work including organizing and inputting data in Excel.

• Sales Associate and Stylist · Red Square Clothing2019-05-01 – 2019-08-01

  Key Holder. Utilized visual design skills for product placement and window displays. Staged and photographed inventory for social media content. Executed high-level communication with customers through extensive inventory knowledge.

Education

• University of MississippiBachelor's of Science, Integrated Marketing Communications specializing in Graphic Design, minor in Business Administration

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