Scarlett (Qian) Liu

About

With a Master of Arts in Graphic Design and Digital Media from the Academy of Art University and a Bachelor's degree in Graphic Design from Chengdu University of Technology, this accomplished visual designer has a robust portfolio spanning various industries. Currently at SquareTrade, they have significantly enhanced online customer experiences and led major design initiatives, including the Grand Appliance Program Launch and the Walmart x Allstate Roadside Pilot Program. Their previous role at Topology saw them launch an award-winning eyewear website and innovate with AR and 3D face scanning features. They have also worked as a contract designer for high-profile clients like Uber, creating impactful marketing materials. Earlier in their career, they contributed to Ai Neng and Qing Shui Design Studio, focusing on corporate identity and digital design. Their expertise lies in UI/UX, omnichannel campaigns, and collaborating with cross-functional teams to deliver creative solutions.

Experience

• Visual Designer · SquareTrade09-01-2019

  Advancing online customer experience through the design of impactful landing pages. Led the E-commerce design for the Grand Appliance Program Launch, increased Attach Rates by 30%. Led the design for the Walmart x Allstate Roadside Pilot Program, poised to expand nationwide into a $1.5B program for Allstate Roadside. Collaborates with cross-functional teams, Creative Directors, Copywriters, PMs, and Stakeholders to develop innovative concepts for digital experiences, UI/UX, Omnichannel campaigns, and pitch desks. Design for major U.S. channel partners like Walmart, Costco, and Target, among others, enhancing brand visibility through the creation of landing pages, in-store displays, and print collateral. Collaboration with the EU office to structure business pitch decks and in-store displays for key partners like Media Markt and Elisa.

• Visual Designer · Topology05-01-2018 – 07-01-2019

  Launched the Topology Eyewear website, resulting in multiple awards including a Platinum winner by Muse Design Awards, and achieved a #1 Google ranking for 'Custom-Tailored Eyewear' in 2019. Designed an AR and 3D face scanning feature for the Topology iOS App, revolutionizing the virtual try-on experience and boosting online sales by 30%. Streamlined design system management for improved version control and integration, directly boosting collaboration and project efficiency. Collaborated with cross-functional teams for digital experiences and marketing collateral including website design, UI/UX, wireframing, information architecture, A/B testing, motion graphics, and social media post. Directed outsourced freelancers' art production during photoshoots and video shoots.

• Contract Designer · S08-01-2017 – 04-01-2018

  Cultivated strong, professional relationships with high-profile clients such as Lift Agency, Inke Design, Wild Shore, Palmer Agency, and Uber. Created engaging marketing materials for ad campaigns including display ads, social media content, email promotions, and offline activities.

• Visual Designer · Ai Neng06-01-2015 – 08-01-2015

  Worked closely with the Marketing director to design and create all aspects of project including corporate identity, marketing collateral and advertising campaign as the only designer. Designed and developed user experience flows, information architecture and wireframes for the company website. Art directed the outsourcing company for creating marketing collaterals for Chinese marketing.

• Graphic Designer · Qing Shui Design Studio07-01-2012 – 07-01-2014

  Created digital and print designs for business, startups, and commercial banks. Projects included identity design, packaging design, Web & UI design etc.

Education

• Academy of Art UniversityMaster of Arts (MA), Graphic Design and Digital Media
• Chengdu University of TechnologyBachelor's degree (BFA), Graphic Design

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