Sergio Fang
Design Strategy & Service/Product Design Leader | Innovation, Design Ops | 17+ Years Teaching Experience
25 yrs experience · Lima, Peru · <10 hrs/week
About
Innovation and Strategic Design professional specializing in systemic service and product design, connecting user needs with business viability to drive sustainable growth. Leads complex, long-term initiatives using Human-Centered Design and Design Intelligence methodologies, with proven experience in Design Strategy, Product Design, and Service Design. Has launched over 40 products and services across cosmetics, retail, and consulting sectors; led design operations and teams (up to 16 members) using Design Ops frameworks; and delivered measurable outcomes including improvements in legal design testing speed, productivity, eNPS, and platform adoption.
Skills
Experience
- Design Manager COE Insights & Design · PACIFIC INSURANCE01-01-2024 – 01-01-2025
Leading strategic and complex medium- and long-term projects. Defining, developing, and guiding teams in creating processes and tools to optimize work through Service Design frameworks and working within an Agile methodology. Reporting to the COE Lead, supervising 6 team members. ● Design, development and pilot of the Pacific Design System driving 10% of platform homologation ● Leading the Legal Design design and testing process, increasing speed of use by more than 50%.
- Chapter Lead de Product & Service Design · PACIFIC INSURANCE01-01-2021 – 01-01-2023
Co-creation and management of the value proposition for the products and services area. Definition of chapter work plans, staff assignments, recruitment of new talent, and overall design operations using Design Ops frameworks. Reporting to the COE Lead, supervision of 16 team members. ● Team productivity increased by more than 80% in 1 year ● Improves eNPS by 25 points in 1 year
- Designer · PACIFIC INSURANCE01-01-2020 – 01-01-2021
Promoting a user-centered vision for product and service design within the company using Design Thinking and Service Design frameworks, processes, and tools.
- Strategy and Marketing Consultant · ARELLANO MARKETING01-01-2019 – 01-01-2020
End-to-end project leadership. Management of qualitative and quantitative research, processes, interactions, and inputs/outputs, driving efficiency and maximizing client value with a focus on strategic decision-making, incorporating Design Thinking, Human-Centered Design, and Service Design tools. Reporting to the Project Director, supervising two team members. ● Defining new scenarios for the Tres Cruces beer strategy, achieving a new brand positioning. ● Research for the legal defense strategy for Jockey Plaza, achieving the technical definition of the defense
- Director of Innovation · PROBRANDS01-01-2016 – 01-01-2019
Leading strategy and innovation projects using Design Thinking and Service Design methodologies, managing new and existing clients to drive business growth. Managing end-to-end team operations to improve the quality of processes and deliverables using Design Ops frameworks. Reporting to the General Manager, supervising a team of 6. ● Defining the value proposition and marketing strategy for La Llave Peru, exceeding growth expectations and generating a second purchase of the same service for La Llave Ecuador. ● Definition of portfolio strategy and redesign of Frenosa packaging to accompany and communicate the change, which is still in effect today
- Design Lead · INSITUM (now FJROD-ACCENTURE)01-01-2014 – 01-01-2015
Managing teams and projects focused on value creation, understanding the user, business, and market, analyzing and structuring data, creating solutions, facilitating workshops, managing stakeholder relationships, and tracking project KPIs using Design Thinking and Service Design methodologies. Reporting to the General Manager, supervising 5 team members. ● Co-creation and planning of a new commercial strategy for Celima Peru, exceeding the expected growth results for that year and generating 3 more projects for the agency, increasing the long-term relationship with the client. ● Definition of a new access experience on Line 1 of Lima, San Borja station, with an 8% reduction in entry times.
- Founder and Design Lead · FUNK01-01-2010 – 01-01-2015
Creation and management of the operation of a furniture and object design firm, managing the complete product lifecycle from conceptualization to commercialization. Supervision of 5 collaborators. ● Winner of the award for most innovative space at CasaCor 2010
- Industrial Designer · BELCORP (L’bel, Esika, Cyzone)01-01-2001 – 01-01-2010
Leading packaging design projects, participating throughout the entire value chain from concept creation and business opportunity generation to specification definition. Reporting to the Design Manager. ● Packaging design (N1 selling product in the portfolio), sales increase above expectations for launch and year sales ● Design of 04 international award-winning packaging ● Design of more than 30 packages in the portfolio
Education
- HDK School of Design, University of GothenburgMFA, MFA in Design
- Pontifical Catholic University of PeruBA, Industrial Design
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