Seth Rexilius

About

Creative Director / Founder with 20+ years of experience leading creative teams in crafting strategic, beautiful brand design systems. Owns the full creative process from discovery and brand strategy through visual identity, packaging, print, digital/visual, UI, and launch collateral—partnering with cross-functional teams to ensure cohesive brand experiences across every touchpoint and experience. Good branding is good business.

Experience

• Creative Director / Founder · WonderWild01-01-2014

  • Founded and currently lead an independent brand and design studio focused on strategy‑led brand identity design systems. • Partner with clients across consumer goods, products, and services to build and evolve brand systems, packaging, and marketing ecosystems. • Own the full creative process from discovery and brand strategy through visual identity, packaging, print, digital/visual, UI, and launch collateral. • Collaborate with cross‑functional partners (marketing, product, leadership) to ensure cohesive brand experiences across all touchpoints.

• Creative Director / Designer · Five Q09-01-2011 – 12-01-2013

  • Led the creative team, including hiring, firing, and mentoring to maintain a high standard for all client work. • Directed and QA’d all design output—from concept through final delivery—ensuring alignment with brand standards and strategic goals. • Created pixel‑perfect UI designs and provided creative overisight across digital, web, and marketing projects. • Refined internal brand standards and processes, improving consistency and quality across the firm.

• Art Director · Old Hat Creative11-01-2009 – 08-01-2011

  • Led concept, design, and production across integrated print and marketing campaigns. • Designed campaign materials, including posters and collateral for 50+ colleges and universities as well as the NBA’s Oklahoma City Thunder. • Ensured production‑ready files and quality control across all deliverables for my department.

• Graphic Designer · Idea Bank Marketing07-01-2007 – 11-01-2009

  • Concepted and designed print, identity systems, ads, packaging, photography‑driven materials, and brochures. • Worked across varied verticals, including retail, healthcare, automotive, and financial, adapting tone and visual language to each market.

• Graphic Designer · NewsLink04-01-2005 – 07-01-2007

  • Owned publication layout and newsletter design, setting and managing typography, grids, and visual hierarchy. • Created print ads, contributed to copywriting and editing, and handled pre‑print production to ensure accurate output.

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