Shahzaib Ali

About

With a strong foundation in computer science from the Federal Urdu University of Arts, Science & Technology, Islamabad, I have honed my expertise in digital marketing, specializing in SEO and PPC. Currently, I am an SEO & PPC Specialist at EastCampaign, where I manage and optimize campaigns to enhance online visibility. My previous roles include a Digital Marketing Specialist at FAJ IT Solutions, where I developed SEO strategies, and a Team Lead - Ecommerce Specialist at Hyper Future Ecommerce, where I led a team to boost sales productivity and analyzed business operations. I also served as the Google Developer Student Club Lead at FUUAST, fostering a community of software development enthusiasts. I am further enhancing my skills with a specialization in SEO from the University of California, Davis, and a Marketing with TikTok Specialization from Coursera. My diverse experience and continuous learning drive my passion for digital marketing and technology.

Experience

• SEO & PPC Specialist · EastCampaign01-01-2023

  Responsible for managing and optimizing SEO and PPC campaigns to improve online visibility and drive targeted traffic.

• Digital Marketing Specialist · FAJ IT Solutions02-01-2024 – 05-01-2024

  Designed and implemented SEO strategies to improve website visibility, conducted keyword research, optimized on-page and off-page elements, and performed technical SEO audits.

• Team Lead - Ecommerce Specialist · Hyper Future Ecommerce (Pvt) Ltd.12-01-2022 – 01-01-2024

  Led a team to increase sales productivity, analyzed business operations for profitability, aligned with ERP-CRM tools, and monitored product sales using analytics.

• Google Developer Student Club Lead - FUUAST · Google01-01-2022 – 01-01-2023

  Led university peers in learning and connecting through software development concepts, supported by Google to grow on-campus communities.

Education

• University of California, DavisSearch Engine Optimization (SEO) Specialization, Marketing/Marketing Management, General
• CourseraMarketing with TikTok Specialization, Marketing
• Federal Urdu University of Arts, Science & Technology, IslamabadBachelors of Science, Computer Science

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