Shane Wolfsmith

About

My purpose is helping people reach places they didn’t know were possible. Whether working with clients, teams, or organizations, I believe deeply in what we can achieve together—sometimes by inspiring and challenging, other times by building strong foundations. I’m a proven people and organizational leader with 30 years of agency, client-side and board experience. My focus is delivering integrated, value-driven marketing solutions that solve business challenges, engage audiences, and grow brands. I’ve led multidisciplinary teams to deliver impactful work for leading global, national and PNW organizations.

Experience

• Agency Advisor + Marketing Consultant · Shane Wolfsmith LLC01-01-2026

  I am a strategic growth advisor and former Managing Director with 30 years of experience leading and scaling advertising agencies, brands, and marketers through periods of inflection — growth acceleration, repositioning, operational strain, and leadership transition. I work with agency CEOs and marketing executives to restore momentum, sharpen strategic clarity, and align structure, talent, and culture to drive revenue growth and enhance organizational performance. HOW I HELP AGENCIES - Accelerate or stabilize revenue growth - Align organization design with strategic goals - Elevate organizational performance - Clarify positioning and value proposition - Improve client retention and experience - Lead or advise on new business efforts - Strengthen cross-functional performance - Leadership and team coaching - Fractional roles HOW I HELP MARKETERS - Audit and improve organizational processes, resourcing and work flow - Align organization design with strategic goals - Elevate brand and marketing strategy - Optimize agency partner performance - Strengthen marketing rigor and cross-functional performance - RFP consulting and management - Leadership and team coaching - Fractional roles

• Managing Director · Grady Britton2021 – 12-01-2025

  I oversee all client experience disciplines across the agency including account management, project management and strategy teams to ensure those disciplines individually and collectively enhance the value, work and experience provided by Grady Britton to our clients.

• Director of Client Services · Grady Britton2016-09-01 – 2021-01-01

  I help our clients solve business problems and find opportunities through strategic brand and marketing approaches. I also ensure our clients see the value and experience the benefit of all the capabilities, experience and expertise Grady Britton has to offer. At the same time, I lead across the agency and my client services team to ensure GB is being the best partner we can be to our new and existing clients, as well as delivering the most value to them. A sampling of clients my team and I work with to deliver all of this to include: • Travel Portland • Bob's Red Mill • First Interstate Bank • Basic American Foods • The Standard • Women's Healthcare Associates • Stumptown Coffee Roasters • Market of Choice • Providence Health Plan • Hoffman Corporation • The Oregon Coast Aquarium • Intel

• Consultant · Business and Marketing Consultant2016-05-01 – 2016-08-01

  Provided business, marketing, client development, and organizational leadership expertise to help companies grow and accomplish key business objectives.

• Director of Client Services · AHA (now FINN Partners)2010-06-01 – 2016-05-01

  I helped Fortune 500 companies solve complex business issues with strategic communications. At the same time, I led across the agency and my client services team to dispatch the most effective agency resources and expertise for the work at hand. Clients I worked with to deliver an array of strategic communications include: • Charles Schwab • Silicon Valley Bank • HP • Knowledge Universe • Google • Comcast-NBCUniversal • Blount • Greater Portland Inc.

• Marketing Director - DailyWish.com · American Express2008-08-01 – 2010-06-01

  Led business development, marketing, issuer engagement and site experience for American Express’ largest network marketing platform, DailyWish.com. This deal-of-the-day site drove significant Cardmember spend and deepens relationships with key merchant partners across American Express.

• Marketing Director, Industry & Merchant Marketing · American Express2007-06-01 – 2008-08-01

  Led team to create marketing partnerships with American Express’ highest priority retail merchants. Drove strong results in a challenging retail environment by leveraging customer analytics and innovative marketing strategies to engage merchants in American Express Network’s marketing assets.

• Sr. Manager, Destination Travel Marketing · American Express2005-10-01 – 2007-06-01

  Elevated American Express’ destination marketing by leading destination marketing strategy for American Express Consumer Travel. Created and implemented innovative online/off-line marketing strategy for 9 key destinations as well as launched a new branding platform to further destination marketing success in near and long term.

• VP Management Supervisor · Saatchi & Saatchi2002-01-01 – 2005-10-01

  Drove strategic direction of leading P&G billion dollar brands (Crest, Folgers) by developing and managing the implementation of holistic marketing plans and communication strategies based upon extensive consumer research and competitive/category analysis.

• Account Supervisor · Leo Burnett1999-08-01 – 2001-03-01

  Provided strategic direction and developed holistic marketing plans and creative strategies for brands including Coca-Cola and Prozac based upon extensive consumer research and competitive/category analysis. Managed the execution of integrated marketing campaigns that included TV, print, direct mail, online and alternate media from concept to completion.

• Sr. Account Executive · RAPP1997-01-01 – 1999-01-01

Education

• University of Illinois Urbana-ChampaignBS, BA, Advertising, Philosophy

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