Krista Smith

About

I develop marketing strategies and build the systems to execute them. From campaign planning to brand positioning, I develop the strategy then build the workflows and operational infrastructure to execute it. Started as an operations manager, now I bridge strategy and execution for in-house teams and agencies. Perfect for brands that need marketing expertise AND systematic execution.

Experience

• Project Manager | Digital Marketing Strategist · KristaSSmith07-01-2021

  Facilitates project planning, execution, and delivery by leading and collaborating with cross-functional teams. Crafts tailored marketing strategies and conducts market research, for to increased brand visibility, engagement, and sales for clients. - Facilitates project planning, execution, and delivery by collaborating with cross-functional teams, providing guidance and support, and ensuring adherence to project scope, timelines, and quality standards. - Conducted regular project status meetings, prepared status reports, and updated project documentation to ensure that all project members know project achievements, challenges, and upcoming milestones. - Monitored project risks and issues, developed mitigation plans, and escalated potential concerns to the appropriate stakeholders to avoid project delays or disruptions. - Created and executed tailored marketing strategies for clients, leading to increased brand visibility, engagement, sales, and lead generation. - Conducted in-depth market research to identify target customer demographics, buying behaviors, and motivation. - Ensured high client satisfaction through open and transparent communication, resulting in a 92% client retention rate.

• Account Manager | Lead Project Manager · Digital Artistry12-01-2021 – 08-01-2023

  Managed multiple client projects as the Lead Project Manager, ensuring seamless execution, transparent communication, and adherence to demanding timelines. Collaborated closely with the COO to create and optimize processes in a fast-growing startup, enhancing strategic thinking and adaptability. - Managed a diverse portfolio of over 8 clients with varying project scopes and deadlines, ensuring that all projects were executed successfully. - Collaborated with clients to define project requirements, objectives, and deliverables and crafted comprehensive project proposals that outlined the scope, timeline, budget, and expected outcomes. - Increased the client portfolio and overall revenue by 15% by upselling the agency's services, while retaining and expanding client relationships. - Synthesized client and stakeholder feedback into actionable tasks, which minimized project revisions by 50% and maintained transparency on scope, budget, and timeline, while advocating for the client’s needs. - Led cross-functional teams, achieving significant improvement in collaboration efficiency and streamlined project workflows, resulting in successful project outcomes.

• Executive Assistant | Operations Manager · Bonnie Jennifer Jewelry01-01-2020 – 07-01-2021

  - Oversaw day-to-day operations, including project management, intern training, and staff direction, optimizing team efficiency and productivity. - Spearheaded the creation and execution of social media content, advertisements, and promotions across multiple marketing channels, driving engagement and expanding brand reach. - Managed and maintained the company's Shopify e-commerce website, enhancing the user experience and driving a 39% increase in total sales within the first 6 months. - Supported the design and production of new collections, collaborating with the team on material sourcing and labor coordination to ensure successful product launches.

• Fractional Executive Director · YouShouldBeHair08-01-2024

Education

• Baruch CollegeBachelor's Degree, Marketing Management

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