Shannen S.

About

With a degree in Creative Writing and a major in Spanish from New York University, I have built a robust career in content and email marketing. Currently, I serve as the Email and Content Marketing Manager at Hello Alice, where I oversee comprehensive marketing strategies, manage campaigns, and analyze performance metrics to drive engagement and conversions. Prior to this role, I was an Email Marketing Specialist at the same company, focusing on optimizing email campaigns and improving deliverability. My experience also includes roles at NerdWallet as an Assistant Content Marketing Manager, where I coordinated content initiatives and ensured alignment with business goals. I began my career as a Content Marketing Associate at Fundera, contributing to content creation and strategy development.

Experience

• Email and Content Marketing Manager · Hello Alice12-01-2023

  Responsible for overseeing email and content marketing strategies, managing campaigns, and analyzing performance metrics to drive engagement and conversions.

• Email Marketing Specialist · Hello Alice03-01-2022 – 12-01-2023

  Focused on creating and optimizing email marketing campaigns, segmenting audiences, and improving email deliverability and open rates.

• Assistant Content Marketing Manager II · NerdWallet03-01-2021 – 03-01-2022

  Assisted in managing content marketing initiatives, coordinating with cross-functional teams, and ensuring content alignment with business goals.

• Assistant Content Marketing Manager · NerdWallet11-01-2020 – 03-01-2021

  Supported content marketing efforts by creating and editing content, conducting market research, and tracking content performance.

• Content Marketing Associate · Fundera06-01-2019 – 11-01-2020

  Contributed to content creation and distribution, assisted in developing marketing strategies, and analyzed content effectiveness.

Education

• New York UniversityCreative Writing, Spanish

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