Reena Vadehra

About

I help organizations leverage the best content marketing strategies to increase engagement, acquire and convert audiences, and achieve your annual digital goals. Whether you're looking to set up your content strategy from scratch or take your current campaigns to the next level, I'm here to help you along the way. My process-oriented approach to digital marketing consulting is hands-on, data-driven and tailored to your unique goals. I’m a creative marketer with over 15 years of experience in digital and content marketing, including email marketing, social media management and content strategy. I enjoy creating strategic and engaging, data-driven digital campaigns to help increase your KPIs online. I've worked with a variety of large and small organizations - corporates, NGOs and associations, startups. Formerly in the US, and now working remotely in Asia, I can work across timezones and regions.

Experience

• Director of Digital Marketing · BobiHealth2025-04-01 –
• Email Campaign Manager (Contract for AARP) · Aquent LLC2021-08-01 – 2024-10-01

  Contracted by staffing agency Aquent to work on a long-term contract for AARP, the largest nonprofit, nonpartisan and member-based organization in the US. Managed high-volume email campaigns, increased click rates, managed agency teams, strategized and optimized campaigns, analyzed results.

• Global Digital Manager · Save the Children International2019-10-01 – 2021-05-01

  Led startup project to digitally market and fundraise in new, global markets in Asia, Middle East and Europe. Developed and monitored global marketing and engagement strategy, increased digital revenue, managed campaign content and assets across channels, led platform development, managed external agency relationships.

• Direct Marketing Manager · FINCA International2015-05-01 – 2019-03-01

  Managed day-to-day operations of a direct marketing program raising $9 million annually. Strategized online campaigns, increased conversions, managed relationships with creative agencies, contributed content, traveled internationally for storytelling, produced SEO-optimized blog content, managed social media, co-led digital marketing workshops.

• Account Manager · SankyNet2014-04-01 – 2015-05-01

  Managed fundraising email campaigns, landing pages, donation forms, lightboxes, and digital collateral for non-profit clients. Proofed campaign copy, produced reports, maintained calendars and budgets.

• Co-founder · 3 Bees Paperie2009-05-01 – 2015-02-01

  Managed operations and marketing of an online eco-friendly stationery company.

• Communications Manager · Pratham USA2012-06-01 – 2013-04-01

  Maintained branding across 14 chapters, created marketing collateral, increased year-end giving revenue by 50%, produced annual report.

• Editor, View Magazine · PricewaterhouseCoopers2007-11-01 – 2011-09-01

  Managed magazine content and distribution, developed digital newsletter, led metrics assessment.

• Freelance Writer and Editor · n/a2005-01-01 – 2007-06-01

  Wrote articles, assisted with magazine content, proofread, and managed website content.

• Correspondent Internship · United Press International2004-05-01 – 2004-08-01

  Reported on international affairs, covered conferences and seminars.

Education

• New York UniversityProfessional Certificate, Fundraising
• American UniversityM.A., International Affairs
• New York UniversityB.S., Communications

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