Sharon Bernstein

About

Results-driven, strategic, and agile business leader with 20+ years across end-to-end digital transformation, brand, and product leadership. Proven track record scaling B2B SaaS and B2C experiences through data-driven GTM and product strategies that increase revenue and reduce churn. Diverse background across agency, corporate, education, and startup environments (Seed to Series B). A collaborative leader who mentors teams, drives cross-functional collaboration, and builds programs from discovery to launch across global markets. In recent roles, led product strategy at Duetto Research, launched AI-enabled products, and built cross-country go-to-market plans that accelerated growth and customer satisfaction. Also led investor communications and partnerships, underscoring a outcomes-focused, entrepreneurial approach.

Experience

• Director of Product Strategy · Duetto02-01-2025

  Product strategy lead responsible for driving strategic product innovation, cross-team leadership, and tactical processes aligned to business and revenue goals for the top-ranked revenue management solution in the hospitality industry worldwide. Contribute to year-over-year company growth and increased company valuation. Conduct extensive research on market trends, customer behavior, and competitor offerings to identify new opportunities and differentiation, including the integration of AI (e.g., LLMs, Agentic AI) in revenue management to drive efficiencies and business performance. Created and lead product-specific customer user forums to represent the voice of the customer. Creates continuous product feedback loop and roadmap validation, endorses product value through case studies and testimonials, as well as increases customer satisfaction and brand loyalty. Own the beta and pilot process with user forum participants to test functionality and measure product impact prior to general availability. Mentor and coach team of six product managers, providing guidance, setting clear product strategy and marketing goals, as well as fostering a collaborative, data-driven culture. Act as a liaison between the product team and analytics, engineering, marketing, sales, operations, and finance to align on the product vision and the execution of go-to-market strategies. Design strategic in-app messaging campaigns and up- and cross-sell workflows. Designed good / better / best tiered pricing strategy based on segment-targeted product solutions providing customer flexibility and increasing company revenue. Selected as project lead for cross-functional tiger team to design and execute company-wide new hire onboarding experience. Lead strategic planning, project management, and program rollout, resulting in a program with training modules, "buddy system," and integrated communications plan.

• Director of Product Marketing · Duetto04-01-2023 – 02-01-2025

  Launched five products to existing and new segments, including Duetto’s first AI-supported product, resulting in increased revenue, market penetration, and customer satisfaction, while increasing customer revenue 1%-5%. Launched multiple partnerships in-market (e.g., Amadeus, Cloud Beds, Event Temple, Oracle, etc.) to increase product value, expand reach, and create mutually beneficial acquisition channels for both Duetto and the partner. Developed a tiered, end-to-end cross-functional product and integration launch strategy from product ideation to go-to-market strategy to drive cross-team collaboration across disciplines in 15 countries and multiple time zones. Completed cross-channel competitive product analysis by market to drive battle cards and objection handling. Led the strategic development of go-to-market product launch plans for Duetto’s innovation roadmap from new products to enhancements to bug fixes. Go-to-market plans included customer segmentation, value proposition identification, product positioning, and messaging for each ICP / identified target audience segment and persona. Developed and delivered cross-functional team training, product documentation, and sales enablement materials. Supported customer, acquisition, channel, content, and event marketing. Conducted market research and product discovery studies to understand market trends, the competitive landscape, and customer needs to to inform product development and roadmap. Gathered, synthesized, and analyzed feedback from external (e.g., customers, prospects) and internal (e.g., sales and customer success) constituents to inform product strategy. Partnered with human resources to create program to drive cross-team collaboration, community, and communications. "We Build Partnerships" spotlights individual team member's day-to-day contribution to Duetto's business goals and personal interests. Mentored multiple team members across disciplines, providing coaching and skill development.

• Founder / Owner · White Dog Digital Consulting09-01-2015

  Brand development / stewardship, product / content / acquisition / loyalty / customer / partner marketing, marketing analytics, public relations thought leadership consulting, as well as training program / materials development, and full business spectrum startup advisory. Client programs include: > B2B marketing strategy and execution > Product launch strategy, including pricing > The creation of a graduate-level, six-week intensive marketing analytics boot camp for Northeastern University (included creation of syllabus, learning objectives, lecture materials, and exams) > The development of online training materials for video-based marketing educational program > Go-to-market strategy and lead generation / acquisition campaigns for multiple graduate school programs at a prestigious university in New York > Multi-touch attribution measurement advisory for national online lender network > Advisory of various start ups across industries, including consumer products, content, edtech, fintech, consumer products, in preparation for launch > Industry expert consulting

• VP, Marketing · Engageli09-01-2021 – 10-01-2022

  First marketing hire in Series A SaaS-based ed-tech startup. As an integral part of the executive leadership team, responsible for creating a new product category for its purpose-built, comprehensive learning environment targeting higher ed and corporate learning & development. Accountable for driving overall brand and product messaging through all external customer marketing, sales, and public relations activities. Supported brand and sales through a targeted, cohesive, cost-effective multi-channel marketing strategy to increase brand awareness and drive high-quality leads with a focus on owned and earned activities with minimal spend. Owned social media and public relations strategy; achieved brand mentions in national news and trade publications, including Campus Technology, EdTech Digest, and Times Higher Ed. Industry recognition in the form of multiple awards including EdTech Digest, Holon IQ (x2), and Learning Technologies. Oversaw growth marketing tactics including outbound and inbound lead generation campaigns, funnel optimization approaches, as well as paid media (e.g., paid search and social) and SEO. Guided product marketing, including persona development, product storytelling, talking points and sales scripts, release campaigns, and in-product marketing. Responsible for customer relationship marketing including partner speaker series, joint award submissions, and the development of instructor and learner advisory boards to create a community of users and experts for real-time product feedback. Managed a remote team of two marketing specialists. Identified relevant industry speaking opportunities and trade show sponsorships for prospecting; created EngageLIVE, a monthly virtual event series. Developed all marketing collateral and sales tools including brand website, data sheets, sales presentations, and thought leadership. Created compelling content for a monthly newsletter distributed to 10,000+ prospects with an average CTR of 30%+.First

Education

• Tufts UniversityBachelor of Arts (B.A.), English
• Boston UniversityMaster of Science (M.S.), Mass Communication

Similar talent on Pangea

Stephanie Z.Product Marketing, Strategy, Communications | D2C and B2BSalt Lake City, UTSofian A.Principal Product Marketing Manager | B2B SaaS Growth Marketing (8+ Years)Austin, TXBrock W.B2B Marketing Leader (Demand Gen, ABM, MarTech) | 16+ Years Driving Pipeline & ROISan Diego, CAHannah W.Strategic Product Marketing Leader | SaaS, eComm & Ad Tech | GTM, Positioning, PricingDenver, CO