Hannah Wilson

About

I'm a strategic Product Marketing Manager with 10+ years of experience launching B2B and B2C products across SaaS, eCommerce, and Ad Tech. I specialize in go-to-market strategy, positioning, pricing, and sales enablement, with a proven track record of driving adoption and revenue. At companies like EQL, Meta, and T-Mobile, I’ve led successful product launches, rolled out new pricing models, and built scalable enablement programs. I thrive in fast-paced environments where insight and execution meet.

Experience

• Senior Product Marketing Manager · EQL06-01-2024

  Shopify & eComm SaaS platform helping brands run exclusive launches Denver, CO Led go-to-market strategy for 3 product and feature launches, increasing merchant adoption by 50% Created and executed new pricing & packaging strategy, improving monetization and customer fit Developed positioning and messaging for Shopify app and launch platform, aligned across product, marketing, and sales Designed and scaled sales enablement materials, including training, pitch decks, and customer one-pagers Partnered with product to lead beta testing and customer research for key features like Invite-to-Purchase and Raffles Analyzed adoption and campaign performance data to iterate on GTM strategy and improve product-market fit

• Senior Manager Strategy & Operations, Marketing · T-Mobile01-01-2023 – 06-01-2024

  National telecom brand with omnichannel digital and retail operations Denver, CO Drove cross-functional GTM planning for major product and device launches Led customer journey and conversion analysis using SQL, Tableau, and Power BI Revamped OKR management and reporting across marketing org using WorkBoard Created alignment between sales, marketing, and product teams through shared KPIs and strategic insights

• Product Marketing & Operations Manager · Meta03-01-2020 – 11-01-2022

  Facebook Ads / Instagram Creator Marketplace Austin, TX Launched 10+ ad and commerce features across Instagram and Meta ads ecosystem Partnered with product, design, and engineering teams on feature validation and GTM rollout Managed qualitative and quantitative product testing with advertisers and creators Owned the creation of market positioning, value props, and long-term adoption roadmaps

• Part-Time Digital Marketing Instructor · General Assembly2019-02-01 – 2021-11-01
• Strategic Product Marketing Manager · LumenAd03-01-2019 – 04-01-2020

  Roles spanning product marketing, digital strategy, and client success—focused on programmatic media, data platforms, and eCommerce.

• Sr. Digital Solutions Strategist · Vrbo2018-03-01 – 2019-04-01

  Led pre-sales strategy alongside a cross-functional global team. Positioned advertising products to potential clients through proposal creation and strategic media planning. Managed operations of campaigns and reporting. Collaborated across departments to develop new advertising products to meet client needs and support internal stakeholders. Worked on key accounts developing additional creative media solutions to present to clients and agencies.

• Director, Digital Media Services · Umbel2016-08-01 – 2018-03-01

  Led the Umbel digital media strategy, approach and execution of paid media campaigns delivered by media planners and digital specialists. Responsible for training and coaching team members to verify the quality of work performed. Led the strategic direction, planning and execution of digital ad campaigns for key accounts, in order to help clients achieve their business and revenue goals. Formulated, wrote and presented media recommendations including budget allocation and media flighting to meet a variety of performance goals, including but not limited to: data acquisition, awareness, lead generation, direct response, and more. Monitored, analyzed and reported on campaign results to make regular recommendations to optimize campaign performance.

• Digital Media Planner · Umbel2016-06-01 – 2017-10-01
• Account Manager Enterprise Retail Sales · Quantcast2015-12-01 – 2016-06-01

Education

• Texas State UniversityBachelor of Arts - BA, Advertising

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