Shawn Sanders

About

More than 15yrs of experience in product marketing, GTM planning, PR management, business development, community engagement, and content generation for companies like Asetek, ASUS/ROG, NVIDIA, EVGA, and PLAY Magazine. Industry experience with video games, mobile devices, DIY PC building, and technology. Copywriting and journalistic editorial experience include product reviews, comparisons, interviews, original editorials, features tutorials, and how-to's.

Experience

• Technology Evangelist · Asetek2019

  Led strategic partnerships and GTM strategies with premium PC peripheral and PCcomponent OEMs, including EVGA, MSI, and ASUS ROG, enhancing market positioningand adoption. ●Managed strategic partner relationships, negotiated deals, and structured agreementsthat increased market penetration and revenue growth. ●Conducted comprehensive market analysis (TAM/SAM), identifying emerging trends ingaming and eSports, informing strategic product roadmaps. ●Collaborated closely with internal Product, Engineering, Marketing, and Sales teams toensure alignment of objectives, deliverables, and timelines. ●Acted as primary spokesperson at major industry events (CES, Computex, GTC),

• Content Marketing · ASUS North America03-01-2018 – 12-01-2018

  Developed strategic content initiatives and product positioning for ASUS ROG,enhancing brand perception among gaming and creator communities. ● Leveraged analytics tools (Google Analytics, Salesforce) to

• Technical Editor · HotHardware.com, LLC.03-01-2015 – 03-01-2018

  Writing features, evaluations on games, hardware, and more.

• Writer - GeForce.com / GeForce Garage · NVIDIA12-01-2014 – 03-01-2018

  Journalist style content marketing, conducting & editing interviews, how-to and build guides, and features. Image and editorial content creation. Writing features, evaluations on games, hardware, and more.

• Editor · AskSender.com01-01-2014 – 01-01-2016

  Responsible for overseeing content creation and editorial processes.

Education

• Ashford UniversityCommunication and Media Studies

Similar talent on Pangea

Lance Carlo F.Sales Technician | IT & Marketing SpecialistPhilippinesElijah G.Brand, Marketing, and Partnerships ManagerSanta Clara, CATeJaun R.Transforming brand ideas into impactful content that builds trust and authorityDennis S.Results driven Marketing and Social leader with 20 years experience in the tech industry