Dennis Smith

About

At Dell Technologies, my role as Product Marketing Manager for OEM Servers and Solutions is defined by strategic leadership and a dedication to customer-focused innovation. Over the past 2.5 years, I've excelled in optimizing marketing budgets and developing impactful assets that enhance product positioning and sales enablement. My expertise lies in delivering comprehensive product training and creating materials that empower sales teams and resonate with customers. The foundation of our team's success stems from a collaborative approach to drive marketing initiatives, evidenced by our substantial server product advancements. My proficiency in customer marketing and networking, honed through my current role and previous experience as a Senior Manager of Social Media and Community, underpins my ability to craft strategies that foster engaging online communities and convert insights into tangible marketing outcomes.

Experience

• Product Marketing Manager, Dell OEM Server and Solutions · Dell Technologies12-01-2021 – 08-01-2024

  As an accomplished OEM Server Senior Product Marketing Manager, I drove the strategic direction and execution of comprehensive marketing initiatives for server products. My role encompassed a diverse range of responsibilities, including: Product Messaging, Customer and Internal Asset Creation, Product Training, Cross-Functional Team Collaboration, Agency Coordination, Product Launch Plans, Content Development for Customer Events, and Field Enablement and Sales Campaigns.

• Sr. Manager Social Media and Community · Netgate01-01-2019 – 11-01-2021

  Responsible for creating the strategy for the Netgate online community which includes: Netgate forums, Twitter, Facebook, LinkedIN, and Reddit. Worked closely with product teams and engineering to deliver high-quality technical content in the form of articles, blogs, and videos. Created meaningful conversations to help Netgate determine/maintain product market fit, engage with targeted prospects, and ultimately drive sales across pfSense and TNSR secure networking platforms. Also tasked with mining and translating social insights into actionable product marketing outputs and working with Demand Generation to conceptualize and drive paid and earned social campaigns.

• Global Marketing Community Manager · Snow Software09-01-2016 – 11-01-2018

  Responsible for building Snow’s first online customer community from the ground up on the Jive/Lithium platform. Created a community strategy around providing a place for our customers to get support, education, and information on all of our products. Maintained a 90% response rate to members' questions. Introduced an advocate program to reward active members and launched an Ideas platform with 300+ submissions to the engineering team within the first 3 months.

• Community Manager · Brocade03-01-2015 – 09-01-2016

  Responsible for developing and implementing strategy around building the Brocade technical community, Developer Community, and 3rd party community engagement. Worked closely with product teams and engineering to deliver high-quality technical content in the form of articles, blogs, videos, and demos. Collaborated with support organizations to aid in resolving unanswered support questions in the community, aiming to deflect incoming support calls and reduce costs.

• Principal Engagement Manager · EMC06-01-2014 – 02-01-2015

  Responsible for strategy and long-term vision of influencer marketing program – EMC Elect. Acted as an evangelist and manager of community influencer relations programs. Consulted on programs in social media, community, content marketing, and influencer marketing programs. Evangelized social community as a destination for innovation and collaboration for IT professionals.

Education

• Louisiana Technical CollegeComputer Science, Programming, Engineering

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