Shelby Greene

About

passionate advocate for the power of small towns. With 13 years of experience in the nonprofit sector, I hold a degree in marketing and business management. My journey has equipped me with skills in management, event coordination, social media, graphic design, and marketing. I thrive on the excitement of bringing communities together and preserving their unique histories to attract tourism and new businesses. I believe that by restoring these gems, we can create vibrant spaces that foster connection and growth. Let’s make a difference together!

Experience

• Executive Director · Downtown Danville Partnership2024
• SOCIAL MEDIA AND CUSTOMER ENGAGEMT MANAGER · salvage and company10-01-2018 – 02-01-2020

  Oversee all social media accounts and manage content creation by developing a weekly content and engagement plan that includes running ads and Boosts. Foster unique online interactions to stimulate sales both in-store and over the phone. Serve as the representative for our 200k+ followers by hosting live streams to unveil new products and to explain how the company operates to potential viewers. Address all social media interactions through comments and messages. Be the architect and facilitator of all processes related to customer issues and protocols. Establish steps for de-escalating dissatisfied customers, a daily protocol for handling pick-ups and no-shows, and maintain a list of our most loyal returning customers. Curate distinctive social media experiences with local influencers by organizing giveaways and special deals. Use Seo for all posts, boosted posts and google ads. Utilize graphic design skills to create social media content

• MARKETING & COMMUNICATION COORDINATOR · optimist club of plainfield02-01-2023

  Oversee all social media platforms for the organization by developing essential communication and content, along with supplementary material to enhance engagement. Manage advertisements for upcoming events or activities tailored to the relevant demographics. Act as the primary contact for all social interactions through comments and messages. Produce all marketing materials, including emails, flyers, print handouts, sponsor packages, banners, and more. As the lead marketing coordinator, serve as the voice and authority on branding for any Optimist Club sports affiliate coordinators, ensuring that all marketing and advertisements align with the established guidelines. Utilize graphic design skills to create all content and graphics.

Education

• Art instituteBachelors, Marketing & Management

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