Mr. David Rodgers

About

Marketing and communications leader with extensive experience in the outdoor industry and non-profit space. Over 14 years of leading teams and brands with effective marketing to build awareness, engagement, and ROI growth across diverse audiences. Expert in email marketing, corporate communications, copywriting, events, and social media. Strong experience in digital marketing strategies and brand management.

Experience

• Freelance Marketing · Various Clients2023-12 – Present

  Ran events and education marketing communications for a national nonprofit, leading to sold-out events and courses. Developed and executed a rebranding rollout plan for a national nonprofit. Developed comprehensive digital marketing strategies including SEO, PPC, email marketing, and social media initiatives.

• Marketing Director · Conte's Bike Shop2020-12 – 2024-05

  Spearheaded all marketing initiatives for the Conte Bicycle Group, leading to a 23% increase in website traffic. Developed email marketing strategy, growing the company email database by 40%. Increased total social media audience by 200%.

• Communications Manager · Recreational Boating & Fishing Foundation2016-03 – 2020-12

  Managed corporate marketing and communications. Led the organization's dive into LinkedIn and YouTube content, driving increased engagement. Strategically managed stakeholder communications.

• Marketing Coordinator · Recreational Boating & Fishing Foundation2012-03 – 2016-03

  Planned and managed a yearly conference, increasing attendance to 130+ attendees. Led the redesign of the TakeMeFishing.org website.

• Acquisition Assistant · Weed Man2011-08 – 2012-03
• Marketing Data Analyst · Team Velocity2010-11 – 2011-08

  Evaluated clients' customer databases, identifying trends for consumer marketing campaigns. Developed effective campaigns based on budget.

• Credit Manager · Wells Fargo2010-05 – 2010-11

  Marketed and sold financial products including home mortgages. Made recommendations based on clients' budgets and liabilities.

• President / Team Manager · DT Racing2018-01 – Present

  Manage a team of 40 cyclists, securing partnerships with sponsors, and increasing the team's budget by 40% between 2020-2024.

Education

• Bridgewater CollegeBachelors of Science, Business Administration and Marketing

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