Shelby Stewart

About

With a Bachelor of Arts in Arts, Entertainment, and Media Management from California State University, Northridge, I have built a dynamic career in marketing and digital content production. Currently, I work as a Freelance Marketing Consultant at Select Business Solutions, providing strategic marketing guidance to enhance brand visibility. Previously, I served as Marketing Director and Marketing Manager at Employnet, Inc., where I led marketing initiatives, developed cohesive plans, and managed multi-channel campaigns. My role as Digital Content Producer honed my skills in creating engaging content across digital platforms. Additionally, I founded Period Stuff, an e-commerce venture focused on providing cost-effective solutions for those with pelvic-related issues, leveraging my personal experience with endometriosis. My expertise spans strategic marketing, content creation, and digital engagement, with a commitment to driving business growth and innovation.

Experience

• Freelance Marketing Consultant · Select Business Solutions09-01-2024

  As a Freelance Marketing Consultant, I provide strategic marketing guidance and solutions to enhance brand visibility and drive business growth.

• Marketing Director · Employnet, Inc.02-01-2024 – 09-01-2024

  As the Marketing Director at Employnet, I lead our marketing efforts to elevate brand presence and drive business growth. My responsibilities include developing and implementing cohesive marketing plans, leading and mentoring the marketing team, and conducting market research to inform strategies. I oversee multi-channel campaign management, drive content creation and distribution, and leverage digital marketing tools to maximize reach and engagement. Additionally, I ensure brand consistency, manage the marketing budget, establish strategic partnerships, and set key performance indicators to measure effectiveness. At Employnet, we are committed to fostering innovation and delivering exceptional value to our customers, and I strive to make a significant impact in this dynamic and collaborative environment.

• Marketing Manager · Employnet, Inc.10-01-2021 – 02-01-2024

  Develop strategic marketing initiatives and campaigns for staffing/recruiting marketing initiatives in coordination with corporate & all branches. Create and execute staffing/recruiting branded advertising campaigns, tracking systems, analytics, and evaluation for staffing marketing campaigns and online activities. Collaborate with marketing department for market research to identify marketing opportunities and candidate marketing strategies. Traffic all branch advertising efforts to appropriate channels and platforms. Receive, manage and execute all marketing, creative, swag requests from all staffing branches. Create, maintain, and strengthen the organization's overall staffing brand through all media avenues. Create and daily push out content in the form of digital/video across social media platforms for candidate/recruiting marketing in coordination with all staffing branches. Video management and production for marketing and internal projects. Canva tool management, updates, content creation. Create and implement Canva training for all Branches/Staffing Specialists. Support all branch requests and issues within Canva. Oversee staffing marketing social media administration, accounts, problems, issues. Support branches concerning online job listings, postings, bookings, and ads. Visit branches on a regular basis for training, relationship development, and social media content creation.

• Digital Content Producer · Employnet, Inc.01-01-2021 – 10-01-2021

  Write, edit and publish daily, weekly, monthly video content for social media, marketing campaigns, blog posts and articles, and more. Create content for our prospects, clients, and associates that motivates, inspires, educates, informs, sells, and simply provides information, across a wide variety of digital platforms. Work closely with the digital marketing team to produce content that generates results. Use videography, production, editing, and content management skills to publish and edit content across various digital platforms. Use knowledge of SEO and content development to create digital content that helps us get found via search engines, social media, and video platforms and showcases our company as a leader within the industry. Become our public face, host, and influencer who makes an impact on the company and within the industry through the production of digital content.

• Owner · Period Stuff01-01-2022 – 01-01-2023

  Creator & owner of Period Stuff. An online E-Commerce shop dedicated to bringing cost-effective products to those with period pain, endometriosis, adenomyosis, PID, PCOS, period cramps & other pelvic-related problems. I created the entire website, as well as create social media content, social media ads, videos & write blogs, all during my own free time. As someone who suffers from endometriosis myself, this has been the most amazing experience & outlet. During our first few months, we have made sales, garnered thousands of likes & video views on multiple platforms. On Instagram alone, @periodstuffshop reached 58.8k accounts in just 2 months.

Education

• California State University, NorthridgeBachelor of Arts (B.A.), Arts, Entertainment, and Media Management
• Christian Brothers High School, Sacramento

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