Shelby Stiner

About

Strategic and data-driven marketing and public relations professional with extensive experience in influencer marketing, social media strategy, and creative campaign development. Builds brand visibility through cross-platform content and strategic influencer/media partnerships, manages award and crisis communications, and coordinates high-profile entertainment events and creator initiatives. Combines creative storytelling with measurable analytics and executive reporting to drive engagement and business growth.

Experience

• Publicist - Senior Account Executive · Sunshine Sachs04-01-2021

  ● Built and maintained strategic media relationships to execute high-impact PR and marketing campaigns, increasing brand visibility and production exposure. ● Directed comprehensive public relations and communications initiatives, including press releases, media outreach, social media monitoring, talent relations, branding, influencer partnerships, and editorial planning, which helped in achieving campaign goals. ● Managed crisis communications by drafting timely public statements and responses to national and global events. ● Led award campaigns, integrated marketing initiatives, and press opportunities, including junkets, interviews, premieres, and influencer events, ensuring alignment with brand ethos and strategic goals. ● Coordinated press and talent participation for major industry events such as San Diego Comic-Con, SXSW, TIFF, and other large-scale marketing activations. ● Collaborated closely with studio executives, filmmakers, and cross-functional teams to align strategies, deliverables, and campaign performance updates, fostering a culture of proactive intelligence and cross-functional collaboration. ● Works directly with YouTube Creators as a vendor to build awards pathways (e.g., Emmy eligibility) and elevate YouTube creators as industry leaders through prestige media coverage and event coordination ● Advise the entertainment team on creator strategy and social media trends, managing relationships with digital creators and securing influencer attendance and coverage for major premieres and activations and tentpole entertainment events, driving strong coverage and cultural impact.

• Social Media Marketing Manager and Public Relations Coordinator · Well Go USA Entertainment10-01-2016 – 03-31-2020

  ● Developed and distributed comprehensive press kits for theatrical and home entertainment releases to media outlets, festivals, and distributors, enhancing brand storytelling opportunities. ● Managed integrated publicity and marketing campaigns that strategically increased brand equity and awareness. ● Coordinated press and talent participation to enhance the visibility of film marketing initiatives, aligning with audience motivations and brand jobs. ● Expanded and maintained targeted media contact databases, doubling total outreach for the SVP of Public Relations, which increased campaign reach. ● Tracked, analyzed, and reported earned media coverage for film releases and corporate announcements, connecting casting to measurable outcomes. ● Planned and executed promotional events, including press screenings, premieres, and promotional screenings, ensuring strategic casting and engagement with audiences. ● Organized press tours and junkets for theatrical and home entertainment titles, showcasing strategic brand fluency. ● Managed press requests, interviews, and media briefings for executives, enhancing strategic brand positioning. ● Created, curated, and scheduled digital content across company and film-specific social media platforms, ensuring consistent messaging and tone. ● Defined and maintained the brand voice across all digital channels, ensuring alignment with strategic goals. ● Increased social media followers and engagement (Facebook +20%, Instagram +100%) through strategic content and community management. ● Monitored social analytics and KPIs (impressions, engagement rates, CTRs, video views) to guide optimization and improve ROI. ● Delivered monthly marketing performance reports and insights to executive leadership, fostering a measurement mindset. ● Supported filmmakers with social media strategy and content optimization for theatrical titles, enhancing creative intuition and strategic rigor. ● Wrote and edited marketing copy for newsletters, websites, and digital advertising campaigns, connecting creative assets to brand insights. ● Produced and adapted creative assets and multimedia content optimized for each platform to support film and home entertainment promotions.

• Media Relations Coordinator · Simply Shelby Social Media Management03-01-2020 – 04-30-2021

  The resume lists the role and company name but does not include additional bullet-point responsibilities under this entry.

• Media Relations Coordinator · State Fair of Texas®06-01-2016 – 10-31-2016

  ● Wrote, edited, and distributed press releases to promote company initiatives, enhancing brand visibility and media reach. ● Pitched and produced news stories and coordinated media interviews and large-scale press events featured across broadcast, digital, and print outlets, expanding media reach and visibility.

• Publicity Coordinator · The Doctors02-01-2016 – 05-31-2016

  The resume lists the role and company name but does not include additional bullet-point responsibilities under this entry.

• Studio Page · Paramount Pictures05-01-2015 – 05-31-2016

  The resume lists the role and company name but does not include additional bullet-point responsibilities under this entry.

• Freelance Production Assistant and Talent Assistant · Multiple Locations (Los Angeles, USA)06-01-2014 – 05-31-2016

  The resume lists the role and company context but does not include additional bullet-point responsibilities under this entry.

Education

• University of OklahomaBachelor of Science in Broadcast Journalism, Broadcast Journalism

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