Victoria Le

About

Results-driven professional with a diverse skill set and a proven track record in influencer marketing, digital marketing, and creator success. With expertise in managing large-scale influencer programs, optimizing strategies, and driving revenue growth, I have consistently delivered outstanding results for renowned brands. I leverage data analytics to inform decision-making, enhance customer experiences, and drive business success. Specialties & Areas of Interest: - Social Media/Influencer/Digital Marketing - Operations - Campaign Management - Customer Success & Analytics - Relationship Building and Management - Marketing Strategy - Product Marketing - Data Analytics - Project Management - Interpersonal Communication

Experience

• Creator Operations and Campaign Manager · Squad.App11-01-2024

  Responsible for managing creator operations and campaigns, likely involving coordination with influencers and overseeing campaign execution.

• Influencer Marketing Strategist · Freelance10-01-2023

  As a freelance influencer marketing strategist, likely involved in developing and executing marketing strategies to enhance brand visibility through influencer partnerships.

• Influencer Marketing, Account Manager · 2degrees05-01-2024 – 12-01-2024

  Managed influencer relations for Spotify, focusing on building and maintaining relationships with influencers to promote brand campaigns.

• Influencer Marketing Manager · Youthforia02-01-2024 – 05-01-2024

  Managed influencer marketing strategies and campaigns, likely involving coordination with influencers and overseeing campaign execution.

• Sr. Influencer Marketing Coordinator · ColourPop Cosmetics01-01-2022 – 07-01-2023

  - Built relationships by managing over 1000+ micro-influencers in the gifting PR program at Colourpop, a fast-paced cosmetics company with a 9-figure annual revenue, as their daily point of contact to streamline practical campaign activities from ideation to execution resulting in $60 million in total earned media value from January to September. - Optimized pieces of influencer strategy by utilizing data analysis to recommend the type of influencers to give certain collections to, how much PR budget and PR mailer boxes to allocate to each influencer tier, and which influencers would provide the best results in paid campaigns. - Improved sourcing initiatives and recruiting strategies with solutions by adjusting the messaging of contracts in the onboarding process which increased the response rate by 45% resulting in a 25% higher onboard conversion rate. - Increased client retention rate by 16% by initiating the use of a monthly industry trend newsletter that provides current trending content ideas to boost the number of influencer posts and number of active influencers in the program. - Mapped out influencers’ or customer journeys in the PR program to understand influencers’ needs and provide ways in which they can gain the most out of our PR program and increase customer value. - Acted as the voice of the influencers or clients and worked cross-functionally with teams across the organization to ensure influencer or client satisfaction through a consistent feedback loop addressing customer needs and providing best recommendations. - Prepared marketing lock deck and strategy presentations on a weekly and monthly basis to ensure consistent storytelling and messaging to the influencers for each launch. - Managed high volume and fast paced email communications with influencers, from the initial sourcing and negotiations, guiding the create development of content, and ensuring successful roll out aligns with campaign goals and KPIs.

Education

• University of Southern CaliforniaMaster of Science - MS, Entrepreneurship/Entrepreneurial Studies
• UC Santa BarbaraBachelor of Arts - BA & Bachelor of Science - BS, Economics and Psychological & Brain Sciences
• University of Southern CaliforniaMaster of Science - MS, Entrepreneurship and Innovation

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