Netanya Trimboli

About

I have over 20 years of experience in marketing communications, including more than 12 years hyper-focused on influencer marketing. An engaging and persuasive communicator, I’ve built a record of success in managing diverse and geographically dispersed teams and conducting high-stakes negotiations. During my career, I’ve excelled in coordinating large-scale public relations campaigns. In addition, I bring the specialized skills necessary to continuously grow an influencer program, develop and implement comprehensive influencer strategies, define innovative activation concepts, deliver impactful content across social media platforms, and ensure cross-functional alignment. A small sample of my accomplishments includes: • Spearheaded trend-setting influencer marketing strategies as an innovative leader, leaving a lasting impact in building the new practice from the ground-up years before its mainstream adoption. • Consistently led successful campaigns for a broad range of Fortune 500 companies. • Leveraged strategic relationships with mid-tier, macro, and mega-influencers, growing Kikkoman’s OOP budget from under $100K to over $1M in just three years. • Built and launched brand ambassador programs, YouTube Shorts collaborations, and Amazon Prime Day activations. • Founded the Study Abroad & Global Citizenship Influencer Summit, originally hosted at the White House and attended by 100 top influencers in the travel industry, earning half a billion impressions for the cause in just three days. If you’re looking to network with fellow leaders in influencer marketing, let’s connect!

Experience

• Director of Influencer Marketing · Socialfly09-01-2024

  At Socialfly, I balance concurrent priorities in managing influencer program development and execution while serving as Client Director for key accounts, holding direct oversight of junior staff, mentoring project teams, and managing strategic relationships. I foster an environment of diversity, collaboration, and professionalism. In addition, I provide thought leadership, explore opportunities for improvement in campaign management and client relations, facilitate budget conversations, and promote industry best practices. Highlights of my accomplishments include achieving significant revenue expansion for the agency, integrating a relationship-first approach to managing influencer relations, and overhauling the agency’s approach to integrating influencer strategies into new business pitches.

• Account Supervisor - Influencer Marketing · Ketchum06-01-2021 – 09-01-2024

  Led YoY growth for influencer activations among top tier clients with budgets of over $1M. Developed and executed influencer strategies for national clients, managed all phases of fully-integrated influencer campaigns, crafted and implemented creative approaches for Fortune 500 companies, and established staffing plans. Managed nationally dispersed teams and presented proposals for new business influencer strategies. Highlights include launching high-value programs, improving program management, and managing relationships with premier clients.

• Founder and Influencer Strategist · Travel Influencer Expert09-01-2020 – 06-01-2021

  Worked with travel brands and influencers alike to tap the full potential of influencer collaborations. Through consulting, campaign development, and speaking engagements, empowered both sides to become more strategic and effective.

• Director of Communications and PR · Hostelling International USA03-01-2012 – 08-01-2020

  Head of communications and PR for a national network of nearly 50 U.S. hostels, focused on influencer marketing, partnerships, and special events to reinforce HI USA's position as the nation's leading hostel provider and a pioneer in sustainable travel. Built influencer department from the ground up, transforming it into a key part of the marcomm strategy. Co-founder of the Study Abroad & Global Citizenship Influencer Summit. Achievements include influencer activation at the United Nations, earning a grant from Booking.com, and working with the UNWTO on a campaign to promote sustainable travel.

• Senior Marketing Manager · American Hotel & Lodging Association04-01-2007 – 03-01-2012

  Led marketing efforts to acquire and retain members, as well as promote events, advocacy issues, and partners. Launched the Under 30 Gateway, an award-winning membership group for young hospitality professionals. Launched record-breaking membership campaign without expenditures. Earned multiple awards from HSMAI and ARC Awards for annual reports. Actively involved with various committees.

Education

• Boston UniversityMS, Advertising
• University of MichiganBachelor's degree, Communications

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