Shelley S.

About

Content that sings! I am an award-winning journalist, content creator, author, and editor who has been published by National Geographic, USA Today, The Telegraph UK and The International News Media Association, among others. My specialty is creating results-driven, SEO-optimized content strategy for brands and organizations, and establishing them as leaders in their field through great storytelling. I am also a managing editor who works with a wide network of contributing freelancers for blogs, articles, reports, video content, podcasts, website content and thought leadership pieces. My experience in the publishing industry includes writing, reporting, interviewing, journalism, editing, content creation, publication/graphic design and social media. My areas of expertise are in editorial writing for magazines and newspapers; graphic design and writing for newsletters and other marketing collateral; editing services; web content and social media. My past clients include National Geographic, USA Today, International News Media Association, The Guardian, The Week, The Telegraph, Texas Monthly, Yahoo, CNN, AOL, The Business Journals, Yahoo, Fodor's Austin Woman Magazine, Andrew Harper Traveler Magazine, Travel + Escape, The Edible Magazines, and more. Specialties: My topic areas of specialty include media, business, travel, lifestyle, the arts, nonprofits, education, health & wellness, entrepreneurship, consumer topics and real estate. Technical Skills: Adobe Creative Suite; SEO; CMS systems including Wordpress; SEMRush; Google Analytics; Google Apps Suite & Workspaces; Microsoft Office; Communication Tools including Zoom and Google Meet Certifications & Training: Certified Content Marketer Professional Affiliations: American Society of Journalists & Authors; American Society of Business Publication Editors; Writers’ League of Texas; The Author’s Guild I am the author of several books, including All The Beautiful Broken Things, The Weight of Silence: Invisible Children of India, and the Insiders Guide to Seattle.

Experience

• Content Strategist, Writer & Editor · Shelley Seale Editorial04-01-2006

  Content marketing strategist with a background in online/website content, blog writing, editing, newsletter and marketing materials creation and advertorial, along with B2B and B2C and journalistic writing. I hold a dual degree in Journalism and Cultural Psychology from St. Edward's University, and I work with companies, nonprofits and brands to create content for them in their brand voice, that brings traffic and customers to their brand. I write and edit regularly for a number of publications and publish in many others as well. I am the author of three books, as well as a contributing or co-author to five others. My areas of expertise are in editorial writing for magazines and newspapers; graphic design and writing for newsletters and other marketing collateral; editing services; white papers; web content; SEO and social media. My topic areas of specialty include business, marketing, entrepreneurship, real estate, urban living, green living, sustainability, travel, lifestyle, the arts, nonprofits, education, health and business/marketing white papers.

• Senior Content Marketing Manager · Umbrex01-01-2022 – 06-01-2025

  As a Senior Content Marketing Manager, likely responsible for developing and executing content strategies to enhance brand visibility and engagement.

• Content Writer & Editor · International News Media Association (INMA)03-01-2009 – 02-01-2022

  Wrote articles covering global media, lengthy in-depth reports on media topics, and events coverage for INMA international conferences. Also covered webinars and edited blog posts from journalists and other news media. Many articles were the most read each year on the INMA website.

• Director of Content · Brighter Professional Development and Higher Education01-01-2019 – 12-01-2020

  The Center for Higher Education Leadership provided academic leaders with information and a supportive community for improving management and leadership skills in an environment of changing demographics, financial challenges and advances in educational technology.

• Communications Director · United Way of the Capital Area09-01-2004 – 11-01-2005

  As a Communications Director, likely responsible for overseeing communication strategies and public relations efforts to enhance the organization's visibility and engagement.

Education

• St. Edward's UniversityBA, Writing and Cultural Psychology

Similar talent on Pangea

Marcela M.Content Strategist | SEO, Content MarketingSt. Petersburg, FLMitt Ray I.Entrepreneur, Content Strategist, B2B Writing ExpertMel I.Content Marketing Manager with Expertise in B2B SaaS Content StrategyTowson, MDAnnik S.A storyteller and content strategist with 20+ years helping Fortune 100 companies, startups, & agencies build trust through messaging systems, cross-channel content, & making complex tech feel consistent, & human.Denver, CO