Shelly Steffler

About

With a robust background in communications and social media strategy, I drive brand messages, donor engagement, and revenue growth across non-profit and travel sectors. I have led fundraising campaigns, partnerships, podcasts, newsletters, and social media content across 30+ countries. I specialize in data-driven social media strategies, content creation, lead generation funnels, and audience growth. Let's connect to elevate your social presence and mission impact.

Experience

• Communications and Partnership Advisor · Tumaini Letu06-01-2025 –

  Provide communications support, including social media, website, event planning, and fundraising.

• Communications Fellow · Youth Challenge International01-01-2023 – 04-01-2023

  Support female entrepreneurship and local organizations by creating podcasts, social media content, newsletters, and more.

• Social Media Marketing Specialist, Copywriter, and Community Manager · National Association of Women Sales Professionals (NAWSP)07-01-2019 – 12-01-2020

  Engage members in online communities, helping women to increase their sales skills and career advancement.

• Mundo Social Media · CEO and Digital Marketing Strategist08-01-2017 –

  Develop and implement social media strategies to increase business following and engagement. Specialize in content development, Facebook and Instagram Ads, and email marketing.

• Municipality of Central Elgin · Policy and Communications Analyst11-01-2016 – 11-01-2018

  Managed social media, website content, and community engagement projects. Achieved significant growth in online followers and event attendance through effective social media campaigns.

• GVE Online Education Inc. · English Tutor11-01-2015 – 08-01-2016

  Assisted young Chinese students in learning English.

• City of Waterloo · Program Assistant12-01-2013 – 12-01-2014

  Connected seniors and disabled adults with services to help them stay in their homes. Managed brokered workers and coordinated community support programs.

• Vale · Human Resources Coordinator08-01-2010 – 08-01-2012

  Coordinated international projects, supported international interns, and developed staff orientation and training programs.

• Community Support Connections · Care Coordinator07-01-2009 – 04-01-2010

  Conducted home visits to connect seniors and disabled adults with necessary services.

• Langs · Volunteer Coordinator11-01-2008 – 07-01-2009

  Recruited, managed, and supported over 200 volunteers.

Education

• Western UniversityCertificate in Digital Communications, Digital Marketing
• Western UniversityProfessional Certificate, Communications and PR
• Western UniversityMaster’s Degree, Public Administration
• University of WaterlooArts and Business, Psychology, HR, Business, Social Work

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