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Shey Cobley

Shey Cobley

The Pragmatic Designer | Former Global Head of Design Studios at bp | Fixing feedback problems that slow teams, deskill designers & kill judgment | Co-founder of The Loops | Keynote Speaker on Design Leadership & Growth

15 yrs experience · Melbourne VIC, Australia · <10 hrs/week

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About

I’m a global design and product leader with 25 years’ experience building and scaling design capability in complex, distributed organisations. I’ve led teams across the UK, India, Malaysia, Europe, and Australia, working at the intersection of strategy, delivery, and culture. My core skill is improving decision quality under pressure — helping teams navigate speed, incentives, hierarchy, and incomplete information to make better calls about what gets built. I’m passionate about practical, responsible design that holds up in the real world, not just in theory — and about helping teams move beyond process theatre into outcomes that genuinely matter.

Skills

DesignDesign ThinkingUser Research

Experience

  • Co-Founder · The Loops09-01-2025 –

    Co-founded an AI-powered feedback system to accelerate delivery and advance pragmatic design leadership.

  • Global Head of Design Studios · bp09-01-2021 – 10-01-2025
  • Global Head of Studio-as-a-Service, TCS Interactive · Tata Consultancy Services08-01-2020 – 09-01-2021

    A global network of creative studios delivering design, content and marketing communications for iconic brands.

  • Head of Studio - UK, TCS Interactive · Tata Consultancy Services06-01-2018 – 08-01-2020
  • CX Director · WongDoody01-01-2018 – 06-01-2018
  • Senior Director of User Experience · Critical Mass09-01-2016 – 01-01-2018
  • Director of User Experience · Critical Mass11-01-2015 – 09-01-2016
  • Associate Director of User Experience · Critical Mass09-01-2014 – 10-01-2015
  • Senior User Experience Consultant · Optimal Experience @ PwC Australia07-01-2014 – 09-01-2014
  • Senior User Experience Consultant · Optimal Experience09-01-2010 – 07-01-2014

Education

  • Royal College of Art - Executive EducationCertificate, Design for Good
  • Henley Business SchoolMaster of Business Administration - MBA
  • Chartered Management InstituteLevel 7 Diploma, Strategic Management and Leadership
  • Oxford Brookes UniversityMA, Politics of Democracy
  • Oxford Brookes UniversityBA(Hons), History and Politics

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