Shirley L

About

I am a UX Designer with 8 years of experience designing and researching for tens of millions of users worldwide. My expertise also includes managing and mentoring senior designers, managing team workflow, resourcing and project management. Open to speaking on product design, design manager / design ops / facilitator / coaching and mentoring opportunities, in either freelance or full time basis.

Experience

• Senior UX Designer · PayPal

  - Lead designer of Global Compliance vertical, helping consumers and merchants globally to successfully and efficiently verify their personal identity.

• Senior Product Designer (Internal Tooling & Workflows) · Rakuten Viki

  - Lead designer, researcher and sometime-PM of Internal Tooling & Workflows, a newly created vertical focused on de-risking the business and improving business efficiency for CX, content, marketing and community teams. - Increased operational efficiency by up to 20% annually through improving business processes, and enabling and improving business tooling.

• Senior Product Designer · Rakuten Viki

  - Lead designer and researcher of Content Discovery team. I own end-to-end design from discovery to delivery for Search, Filters, Recommendations and Notifications, as well as Viki's navigation and IA on the website, mobile and TV apps. - Improved Viki's understanding of our viewers with detailed user research on content discovery modes, and translated research into product roadmap. - Drove viewership and user satisfaction by up to 4% via experimentation on filters.

• UX Architect, Manager · Mediacorp Pte Ltd

  Mediacorp is Singapore's national broadcaster in both television and radio, reaching up to 98% of the country in four languages. Channel News Asia content and digital assets in particular reaches up to 81 million users across Asia, Asia Pacific and the Middle East. - Lead end-to-end research and design of new and existing products for business units across the company, working with stakeholders in BUs in News, Fashion and Lifestyle. - Increased traffic of up to 100% and engagement rate of up to 40%.

Education

• Hyper IslandMaster of Arts - MA, Digital Management
• Temasek PolytechnicDiploma, Visual Communication

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