Sruthy Padannappurath

About

I'm a product designer with 12+ years experience in the design field. I specialize in creating beautiful digital products that integrate business goals with impactful user experience. In the past I've worked in tech companies from pre-seed to fortune 500. Industries include fintech, security & compliance, e-commerce and web-3 among others. I have worked in companies based in Europe, US and Asia- Pac regions. WHAT I DO I offer comprehensive skill sets in digital product design; distilling user needs, aligning with business goals & simplifying complex concepts into straightforward, seamless interactions. I come with a lifelong passion for innovation and creating meaningful designs. HOW I DO IT My design process starts and ends with the user. I tend to deep dive into user research along with understanding the domain to co-create relevant solutions for the problem. I focus on simplifying complexity and demystifying the digital world for the user. WHY WORK WITH ME Having worked with multiple early stage startups, I have seen the design debts of not having a good design foundation for products. I want to help startups and medium businesses avoid this pitfall while designing products their users love to use. My holistic approach to design ensures results that are thoughtful, engaging & seamlessly interactive. Recommendations from my past colleagues and clients attest to my commitment in creating user friendly & scalable products. TL;DR 12+ years in Design 7 + years specializing in UX 6+ years working with clients across Europe, Asia PAC & US 4+ years immersed in tech startups from pre-seed to series B READY TO ELEVATE YOUR PRODUCT? If you are seeking designs that make a tangible difference, drop me a message on LinkedIn. Checkout my website here: https://studiosruthy.com

Experience

• Freelance Digital Product Designer · Self-employed04-01-2024

  As a Freelance Digital Product Designer, responsible for independently managing design projects, collaborating with clients to understand their needs, and delivering high-quality digital product designs.

• Product Designer · Sprinto09-01-2022 – 03-01-2024

  Worked on multiple SaaS features in the complex GRC domain for a web app. Instrumental in turning the product to showcase design maturity from a very basic MVP. Designed complex product features as the design owner. Elevated design standards and ensured high velocity deployment of over 8 high impact features every quarter. Ensured business goals were met without compromising on user experience.

• Head of Design · Striga (YC W21)03-01-2021 – 09-01-2022

  Spearheaded all design initiatives as the 5th employee and sole designer. Conceptualized, developed, and managed the extensive Striga website with over 500 pages. Consolidated two separate consumer payment apps into a unified, streamlined experience through strategic redesign efforts. Led the design of a cutting-edge banking API dashboard portal, boosting client adoption. Managed stakeholders for the development and manufacturing of the debit card feature. Fostered creativity and collaboration by leading content ideation workshops.

• UX Designer · HIPBAR03-01-2020 – 03-01-2021

  Owned design from scratch for 2 apps and improved live consumer app in E-commerce. Released product features and updated apps based on user feedback, enhancing usability and increasing app downloads. Generated new product and service ideas, fueling business expansion and market competitiveness.

• Service Design Manager · T.Ospito10-01-2018 – 11-01-2019

  Led 7 designers to create a social innovation startup from Politecnico design studio, winning multiple EU grants for prototyping. Polished co design skills, team building & management, UX design, idea pitching, and communication.

Education

• Politecnico di MilanoMaster's degree, Product Service System Design
• National Institute of Technology CalicutBachelor of Architecture - BArch, Architecture

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