Hassanullah Hussainy

About

Digital marketing professional and self-employed performance marketer with hands-on experience managing end-to-end Meta and Google Ads campaigns, local SEO via Google My Business, and lead generation. Delivered strong ROAS and conversion results for e-commerce and supplement brands, and supported multi-brand creative, SEO, community management, and LinkedIn presence through agency/consulting internships and coordinator roles. Skilled with analytics, tracking, and content operations using tools such as Meta Business Suite, Google Ads, Airtable, Excel, and SEMrush.

Experience

• Digital Marketing (Self-Employed) · Self-Employed01-01-2022

  ● Independently managed end-to-end paid advertising campaigns for multiple e-commerce and service-based clients across Pakistan, handling strategy, execution, optimisation, and reporting across Meta and Google Ads platforms. ➢ META ADS — Fashion E-Commerce • Drove Rs 15.96M in e-commerce revenue from Rs 1.59M in Meta ad spend, achieving a 6.01x average Return on Ad Spend (ROAS) across all campaigns. ➢ GOOGLE ADS — Men's Health Supplements • Achieved a 12.04x Return on Ad Spend (ROAS) on Google Ads campaigns, generating 910 confirmed purchase conversions at a cost per conversion of Rs 157 from a total spend of Rs 143,000. • Maintained a 91% Google Ads optimisation score by implementing a Maximize Conversions bid strategy, consistently improving campaign efficiency and reducing cost per conversion over time. ➢ META ADS — Lead Generation • Generated 25 qualified leads at a cost per lead of PKR 181.66 from a PKR 4,541 test budget, achieving a unique reach of 9,319 and 14,115 impressions through a targeted Meta lead generation campaign. ➢ Google My Business — Homoeopathic Clinic (Local SEO) • Optimised Google My Business profile, improving local search rankings to a top-3 position and increasing local interactions including calls, direction requests, and profile views.

• Marketing Coordinator · S2 Consulting Services09-01-2025 – 01-01-2026

  Portfolio: Global Essentials | Distify | Luxxesh ● Optimized creative strategy for four distinct brands, delivering high-volume visual assets — including short-form video, carousels, and static posts — by leveraging advanced AI tools for maximum efficiency. ● Boosted community engagement by providing timely responses to user comments and inquiries across Meta platforms. ● Developed comprehensive on-page and off-page SEO strategies, including backlink generation, and documented all processes in a detailed technical report. ● Managed the company's LinkedIn presence, achieving a 1% increase in audience reach and brand visibility. ● Managed the end-to-end content lifecycle for S2, GE, Distify, and Luxxesh, utilizing Airtable to maintain monthly calendars and centralize all creative assets, including captions, copy, and visual media. ● Maintained a high-integrity database of 50+ key partners and vendors, utilizing Excel to ensure real-time data accuracy and organizational efficiency. ● Developed and managed an inventory checklist for S2 Branding T-Shirts and giveaways. ● Coordinated and participated in event management as part of the marketing team, including the preparation and distribution of giveaways, guest boxes, shields, and standees, and captured event photography via mobile for business page promotion. ● Optimized Meta Business Suite performance by engineering custom metrics to track the end-to-end customer journey, identified key funnel drop-off points, and implemented a revamped communication strategy that improved conversion rates and ROI.

• Intern, Digital Media Planner · Ruza Comms03-01-2025 – 06-01-2025

  Clients: Pakola | Pakola Water | Forest | Cola One | Buzz up | Apple Sidra | Vimto | Zink | Venture Pharma | Zohra & Mumtaz Welfare Foundation | EWS | Back to Nature ● Developed and executed digital marketing strategies, including advertising plans, leveraging creative research to track KPIs and optimize campaign data. ● Prepared and presented campaign performance reports to senior management. ● Drove a 4% growth rate on Pakola's Meta pages. ● Automated community engagement messages. ● Generated Meta performance reports across key metrics. ● Managed social media content through scheduling and caption writing. ● Managed community engagement by promptly responding to comments and queries. ● Proposed engaging text, image, and video content for social media. ● Conducted competitor analysis on brands and landing pages. ● Compiled regular campaign performance reports. ● Collaborated with the team to brainstorm new ideas.

• Intern, Marketing & Operations · Print Eazy11-01-2023 – 12-01-2023

  ● Identified customer needs and competitor activity, enabling competitive pricing and positioning. ● Discovered market gaps, leading to improved service quality and customer experience. ● Sourced and evaluated new vendors, resulting in improved product quality, cost savings, and increased revenue.

• Intern, Marketing & Creatives Department · Naheed.pk06-01-2023 – 07-01-2023

  ● Maintained accurate product data on Alfa Mall, enhancing the online shopping experience. ● Drove 3% growth for Naheed and House of Samrah through optimized social content, increasing reach, engagement, and sales. ● Streamlined in-store pickup and WhatsApp purchasing, boosting customer satisfaction and reducing costs. ● Enhanced Naheed's SEO through keyword research and competitor analysis, driving organic traffic and improving search rankings by 2%.

Education

• Szabist University KarachiBSc Entrepreneurship, Entrepreneurship
• Usman Public SchoolIntermediate
• Metropolis AcademyMatriculation

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