Shuqi Xiong

About

With a Master's degree in Digital and Interaction Design from Politecnico di Milano and a Bachelor of Science in Interior Architecture from the University of Wisconsin-Madison, I am a seasoned UI/UX Designer with a strong foundation in both design and technology. Currently, I lead design direction at Datamars, focusing on smart farming and pet reunification solutions. My previous roles include enhancing app usability at Kippy srl and conducting user experience research at Yara International. I have a proven track record of collaborating with multidisciplinary teams to create user-centric designs and improve product functionality. My expertise extends to conducting comprehensive UX research and developing design systems, ensuring that user needs align with business objectives. With a background that also includes a Certificate in Computer Sciences and Gerontology, I bring a unique perspective to the design process, emphasizing both innovation and empathy.

Experience

• UI/UX Designer · Datamars12-01-2023

  Design direction for web and mobile products in the fields of smart farming and pet reunification. Create best practice user flows to meet the business requirement while advocating for the users. Prepare design documentation including the Figma file, creation, and maintenance of the Design System.

• Research And Development Specialist (UI/UX） · Kippy srl10-01-2022 – 12-01-2023

  Redesign the Kippy App to align with evolving new features and business requirements. Propose new design solutions for a connected App for pet microchip reader. Enhance product usability and functionality with UX design. Work with the multi-disciplinary team to realize the design. Conduct R&D and UX-driven product tests for software and hardware products.

• User Experience Researcher · Yara International05-01-2021 – 08-01-2021

  Conduct user experience research on a global brand to understand the market and branding proposition via desktop research, field research and contextual interview. Conduct research to understand the needs and painpoints of the target users. Work with multi-disciplinary teams to generate research insights, user stories and information architecture to support the next-step UX/UI design.

• UX Researcher and Designer · TEAMS03-01-2021 – 08-01-2021

  Support UX research projects in the fields of home appliances, agriculture, workplace design and digital solutions using UX research tools and methods. Prepare and coordinate user testing, focus groups and co-creation workshops. Work alongside engineering and design teams to generate insights and transform them into design opportunities.

Education

• Politecnico di MilanoMaster's degree, Digital and Interaction Design
• University of Wisconsin-MadisonBachelor of Science, Interior Architecture
• University of Wisconsin-MadisonCertificate, Computer Sciences; Specialist in Gerontology
• Shanghai Yan'an High SchoolHigh School

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