Sidney Howard

About

Creative with 10 years of experience specializing in branding, illustration, packaging, web design, spacial design and creative direction. I am passionate about working with brands that are disrupting industries and trying to make the world a better place. When I'm not working, you can find me roller skating, thrifting and hiking around Los Angeles.

Experience

• Freelance Designer + Illustrator + Creative Director · Low Sun Studio03-01-2020

  Clients: Cocolab, Google, Ark Foods, Ipsa Provisions, The Sill, ban.do, Mind Body Green, Ranavat Botanics, LA Times, Workit Health.  Agencies I've collaborated with: Man The Studio, Superior Branding, Here Today Studio, Earth & Olive, Collier.Simon.  Focus: Branding systems, packaging, social design, email design, website design, Illustration, icons, lettering, gif animation, presentation design.

• Art Director + Designer · Cocolab04-01-2022 – 03-01-2025

  I led all creative across digital, print, and physical touch points—from email marketing, social content, and packaging to our website, Amazon storefront, trade show booth, and OOH campaigns. I also worked on pitch decks which helped Cocolab get into retails stores like CVS and Erewhon. Revamped email designs to feel more elevated and cohesive by creating new templates and a more efficient system for creating emails utilizing Figma and its asset library for easy access of our brand colors and icons. Managed a network of freelancers including designers, illustrators, photographers, and motion artists, while also mentoring our small in-house creative team.  Some major milestones included rolling out the new website and re-brand refresh, updating packaging, printed materials, and everything digital.

• Designer · WeWork05-01-2016 – 03-01-2020

  Collaborated across departments with graphic designers, artists, interior designers, architects, construction, and procurement to craft unique art and design moments for WeWork co-working spaces around the globe. I curated and created murals, paintings, neon signs, wallpaper, and textile patterns for custom banquettes and furniture, rugs, art prints, paintings, wall sculptures, and sourced vintage accessories.  Managed relationships with vendors and freelancers, project budgets ($20k-$100k+), and deadlines for design deliverables. For each new WeWork location I worked on, I created a comprehensive deck that included mood boards, research on local history and culture, art and design concepts, and an art schedule (prints and original pieces) for each floor.


Education

• University of FloridaBachelor's Degree, Graphic Design

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