Sierra Nicole

About

With a diverse educational background in Accounting, Finance, and Marketing from Arizona State University and Grand Canyon University, this professional has built a robust career in customer success, marketing, and project management. Currently serving as a Customer Success Manager at an Ed Tech SaaS company, they focus on enhancing customer satisfaction and retention. Previously, as a Social Media Content Creator for Sierra Nicole Brand, they developed strategies that significantly increased brand engagement and conversion rates. As Chief Marketing Officer at College Cash, they spearheaded marketing initiatives that reversed declining user growth and expanded market share. Their role as an E-Learning Developer and Technical Project Manager at SAHM Enterprise involved orchestrating online course development for over 50,000 students and managing technology projects with a high on-time delivery rate. Their expertise in data-driven decision-making and strategic planning has consistently driven growth and efficiency across various roles.

Experience

• Customer Success Manager · Ed Tech (Higher Ed) SaaS Company10-01-2023

  As a Customer Success Manager, responsible for ensuring customer satisfaction and retention by providing support and guidance to clients, helping them achieve their educational technology goals.

• Social Media Content Creator · Sierra Nicole Brand01-01-2019

  Developed data-driven content marketing strategies and campaigns that propelled a business/finance brand's platform to over 500k followers across Facebook, Instagram, YouTube, and TikTok, resulting in millions of monthly views. Successfully converted 40k customers and grew an email list to 50k with organic social media content marketing. Developed and executed marketing campaigns with SAAS companies to hit target KPIs and grow brand engagement. Analyzed market trends and used SEO for organic growth on all platforms. Developed marketing strategies for small business owners and creators with an average result of 20-50% MoM conversion growth. Led end-to-end execution of multi-platform campaigns, coordinating content creation, scheduling, and performance analysis, achieving a consistent brand voice and a 50% increase in campaign ROI. Utilized social media analytics tools to track KPIs, generated comprehensive performance reports, and identified areas for improvement, resulting in informed decision-making and iterative strategy enhancements. Tracked campaign costs and performance metrics to calculate return on investment, ensuring optimal allocation of resources and a 10-15% increase in overall marketing ROI.

• Chief Marketing Officer · College Cash (Techstars '23)12-01-2022 – 09-01-2023

  Collected and analyzed marketing data to create effective marketing strategies that grew app user base by 1-2 users per minute. Reversed declining user growth to 52% growth MoM, created new business partnerships and grew market share within 3 months. Created and implemented marketing campaigns and owned the customer journey/onboarding experience. Led interdisciplinary teams of designers, developers, content creators, and marketing professionals, fostering collaboration and achieving project objectives. Utilized data analytics tools to track key performance indicators (KPIs) and adjust content strategies in real-time to maximize ROI.

• E-Learning Developer, Program Coordinator & Coach · SAHM Enterprise08-01-2019 – 05-01-2023

  Orchestrated the development and launch of a portfolio of online courses in business and finance for 50k+ students, managing cross-functional teams of instructional designers, subject matter experts, and developers. Oversaw content creation, including video lectures, quizzes, assignments, and interactive exercises, ensuring alignment with learning objectives and industry best practices. Served as a Scrum Master for development teams working on course-related technology projects, facilitating daily stand-ups, sprint planning, and retrospectives. Conducted A/B testing and user surveys to gather qualitative and quantitative data, driving evidence-based decisions in course design and modifications. Collaborated with technical teams to integrate e-learning platforms, learning management systems (LMS), and analytics tools, optimizing the online learning experience.

• Technical Project Manager · SAHM Enterprise01-01-2019 – 05-01-2023

  Coordinated internal and external resources to ensure flawless execution of technology projects. Successfully delivered projects on time, within scope, and on budget, achieving a 95% on-time delivery rate. Developed project scopes and objectives in collaboration with stakeholders, ensuring technical feasibility. Managed resource allocation and tracked project progress using detailed project plans and Scrum methodologies. Employed verification techniques to manage changes in project scope, schedule, and costs, reducing scope changes by 20%. Implemented systems, tools, and techniques to measure project performance, resulting in a 15% improvement in project efficiency. Regularly reported project status and escalated issues to management, ensuring transparency and timely issue resolution. Cultivated strong client and stakeholder relationships, resulting in a 98% client satisfaction rate. Conducted comprehensive risk management, minimizing project risks by 25%. Established and maintained relationships with third parties and vendors, leading to improved vendor performance and cost savings. Created and maintained detailed project documentation, ensuring compliance with InfoSec & Data Governance policies and regulatory standards.

Education

• Arizona State UniversityAccounting and Finance
• Grand Canyon UniversityMarketing

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