Sof Ivanko

About

Hi, my name is Sofia Ivanko, a former D1 runner, and current social media strategist, market researcher, branding expert, and designer who blends creativity with strategy and business. My approach balances innovative storytelling with a focus on community building and conversion metrics, ensuring every campaign not only looks good but drives long lasting results. I think strategically across platforms, tailoring content to each channel while maintaining brand consistency. Collaboration and communication is at the core of my work. I believe creativity should be strategic when it comes to growing a business this is why I use analytics and performance insights to refine strategies, get feedback, and adapt quickly to trends and the market without losing sight of the brand’s indentity and voice.

Experience

• Freelance Writer & Content Strategist (Fitness, Wellness, Health) · Self-employed2025-04-01 –

  As a freelance content creator and strategist, I help brands, coaches, and founders in the health and wellness space tell better stories and build trust with their audience. I specialize in translating complex fitness, health, and performance concepts into clear, engaging, and credible content—whether it's for social media, blog posts, newsletters, or brand campaigns. My work blends editorial skill, social media fluency, and real-world coaching experience. I don’t just write—I understand the audience, the science, and the strategy. Key Services: - Ghostwriting for founders, coaches, and CEOs - Social content strategy & repurposing systems - Brand storytelling (short-form, email, carousel, long-form blog) - Lead magnet & digital product copywriting - Thought leadership positioning for fitness & wellness professionals

• Performance Coach & Creator | Founder of Sof Ivanko · Self-employed2025-04-01 –

  I help ambitious individuals in their 20s build high-performing, purpose-driven lives through a unique blend of science-backed fitness, financial education, and holistic wellness. My role spans: • Performance Coaching: Designing customized training, nutrition, and recovery strategies grounded in sports science and real-world experience as a D1 and elite-level athlete. • Content Creation: Producing educational, inspirational, and relatable content across TikTok, Instagram, YouTube, and LinkedIn to demystify topics like strength training, personal finance, mindset, and self-development. • Digital Product Development: Creating tools like planners, budgeting templates, and guides that help people organize their routines, fuel their goals, and feel empowered by structure. • Brand Partnerships: Collaborating with wellness, fitness, and lifestyle brands to create authentic, story-driven campaigns that connect with a values-aligned audience. My mission is simple: Empower individuals to build strength, freedom, and self-trust—on their own terms.

• Researcher · Self Employed2023-05-01 –

  Conducted research examining the dose response relationship between physical activity and mental health among college students. Analyzed data through IBM SPSS. Presented the research at the ACSM Midwest Conference and the EMU Symposium. Written the manuscript of the paper for publication.

• Graduate Assistant · Eastern Michigan University2024-08-01 – 2025-04-01
• Assistant Swim Coach · Saline Swim Team2024-09-01 – 2025-03-01
• Dietetic Intern · REBECCA LEE MCCONVILLE2024-01-01 – 2024-09-01
• Personal Trainer · EMU REC/IM2021-08-01 – 2024-09-01

  Coach individuals while providing a safe environment. Design appropriate exercise protocols for a diverse population. Responsible for scheduling sessions and maintaining a consistent cancellation policy. Responsible for managing client folder, including all associated paperwork. Responsible for keeping track of client’s sessions on pay sheets.

• Building Supervisor · EMU REC/IM2022-12-01 – 2023-12-01

  Enforce departmental policies and procedures. Managing a 188,000 sq. ft. facility. Oversee 10-15 staff to ensure the safety and efficiency of all program participants and facilities. Ensure the smooth operation of daily customer service by being proactive in solving conflict and problems. Training employees on various things such as Emergency Action Procedures.

• Pool assistant · EMU REC/IM2022-01-01 – 2023-12-01

  Help aquatics coordinator with the management of Olympic size pool. Manage and create pool staff schedule. Manage swim team billing.

• Lifeguard · EMU REC/IM2021-05-01 – 2023-12-01

  Be responsible for the safety of the patrons in both the Jones and Club pools by enforcing Rec/IM policy for all patrons that enter the pools.

Education

• Eastern Michigan UniversityMaster of Science - MS, Exercise Physiology
• Eastern Michigan UniversityBachelor of Applied Science - BASc, Exercise Science with minor in human nutrition
• Universidad de 'San Andrés'​Design, Design and Visual Communications, General

Similar talent on Pangea

Samantha A.Brand Developer | Model | Fitness EnthusiastFountain, CORylee F.Creative Content Creator & Fitness Coach | Content Strategy & Brand Storytelling | RemoteGarner, IA 50438Elizabeth D.Helping clients stop the scroll and start the conversation.New Orleans, LANicci Z.Social Media Manager & Coach | Content Creator specializing in Wellness and Lifestyle BrandsSt. Petersburg, FL