Samantha Andrada

About

With a Bachelor's degree in Sport and Fitness Administration/Management from Washington State University, I have built a diverse career in brand development and modeling. Currently, I lead Brand Community Development at Motofish Studios, where I cultivate business relationships and manage social media strategies. My modeling career spans several agencies, including The Option Agency and The Block Agency, where I have worked with top brands like Nike, Revlon, and The North Face. Previously, I founded Samantha Holley Fitness LLC, where I developed and marketed an online workout program. My experience is marked by a strong ability to engage audiences, create compelling content, and drive brand identity across various platforms. I am passionate about fitness, lifestyle, and fashion, bringing creativity and strategic thinking to every project.

Experience

• Brand Community Development / Social Media Marketing · Motofish Studios03-01-2024

  - Research and develop new business relationships with local and nationwide brands - Keep company values and identity on social media, ensuring all communications are on-brand, authentic, and resonate with our target audience - Conducted market research to identify trends, competitors, and target demographics, shaping content and product offerings accordingly - Created performance reports to inform future marketing decisions and ensure data-driven strategies - Participate, contribute, and brainstorm in meetings bringing a forward-thinking creative mindset - Manage and optimize social media channels - Monitor and respond to comments, messages, and mentions across social media channels, fostering meaningful interactions with our audience. - Stay up-to-date on social media trends, tools, and best practices, incorporating new strategies and features into our social media efforts. - Analyze social media performance metrics, track KPIs, and provide regular reporting and insights to inform strategy and decision-making.

• Model & Actress · The Option Agency08-01-2017

  Fitness and Lifestyle model at The Option Agency. Works as on-set talent with local, domestic, and international clients to take part in creating marketing campaigns with various companies such as: Revlon, The North Face, Columbia, Gaiam, Title Nine, Brooks Running, Dicks Sporting Goods, Nike, Oiselle. - Maintained punctuality and professionalism on set, managing tight schedules and multi-location shoots efficiently - Strong interpersonal skills to communicate effectively with diverse teams and clients across languages and cultural barriers. - Quickly adjusted to different market demands, brand expectations, and creative directions in various countries.

• Model & Actress · The Block Agency, Inc.11-01-2020

  Fitness and Lifestyle model at The Block Agency, Inc. Works as on-set talent with local, domestic, and international clients to take part in creating marketing campaigns with various companies such as: Revlon, The North Face, Columbia, Gaiam, Title Nine, Brooks Running, Dicks Sporting Goods, Nike, Oiselle. - Maintained punctuality and professionalism on set, managing tight schedules and multi-location shoots efficiently - Strong interpersonal skills to communicate effectively with diverse teams and clients across languages and cultural barriers. - Quickly adjusted to different market demands, brand expectations, and creative directions in various countries.

• Model & Actress · My Friend Ned2023

  International model and actress at My Friend Ned: Fashion, Commercial, Lifestyle and Fitness. Works as on-set talent with local, domestic, and international clients to take part in creating marketing campaigns with various companies such as: Revlon, The North Face, Columbia, Gaiam, Title Nine, Brooks Running, Dicks Sporting Goods, Nike, Oiselle. - Maintained punctuality and professionalism on set, managing tight schedules and multi-location shoots efficiently - Strong interpersonal skills to communicate effectively with diverse teams and clients across languages and cultural barriers. - Quickly adjusted to different market demands, brand expectations, and creative directions in various countries.

• Online Personal Trainer · Samantha Holley Fitness LLC04-01-2019 – 2022

  - Analyzed data from Pinterest, Youtube, Instagram (and polls) to create an online workout program - Developed and implemented social media campaigns to engage target audiences and increase brand awareness - Grew social media following and engagement through strategic content creation and community management. - Conducted keyword research and optimized content for search engines to rank higher in search results. - Managed client relationships and sales pipelines using CRM tools to ensure consistent communication and growth. - Conducted market research to identify trends, competitors, and target demographics, shaping content and product offerings accordingly.

Education

• Washington State UniversityBachelor's degree, Sport and Fitness Administration/Management

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