Sofia Crosby

About

I am a skilled UX/UI designer with extensive expertise in Figma, creating seamless and user-centered designs that drive engagement and results. With a BFA in Product Design from Parsons School of Design, a Google UX Design Certificate and a BrainStation UI Design Certificate, I combine creativity, critical thinking, and a mastery of Figma to deliver exceptional digital experiences. Currently, I work with Jourhuit, redesigning a luxury jewelry brand’s website to reflect its sophisticated aesthetic and crafting elegant email marketing campaigns. At Altitud, I collaborate with a team to design impactful websites for small businesses, achieving measurable outcomes like a potential 30% increase in site visits.

Experience

• UX/UI Designer · Jourhuit10-01-2024

  Working with a luxury jewelry brand to enhance their online presence by redesigning their website in Figma, ensuring a seamless user experience that reflects the brand's sophisticated aesthetic. Crafting elegant email marketing campaigns tailored to engage a high-end audience and strengthen client relationships. Conducting in-depth competitor research to inform strategic design decisions, positioning the brand as a leader in the luxury market. Ongoing efforts are aimed at boosting customer engagement and showcasing the brand's offerings with clarity and visual appeal.

• UX Designer · Altitud06-01-2024

  Collaborated with a volunteer-driven team to design industry-standard websites for small local businesses, enhancing their online presence and driving customer engagement. Currently developing a user-friendly interface for a bulldog breeder client, aiming to showcase their services effectively and improve customer interactions, ensuring a seamless and engaging experience for potential pet owners.

• Web Design Intern · Scarpidis Design03-01-2023 – 06-01-2023

  Redesigned the interior design and architecture firm's website to improve user experience and user interface by creating a new layout, navigation, and content strategy to enhance engagement. Implemented best SEO practices, including keyword research and on-page optimization, such as page titles and meta descriptions, to improve search engine rankings. Developed and executed a comprehensive social media content strategy that aligned with the firm's brand identity. Utilized social media analytics to track engagement and make data-driven decisions to improve the firm's social media presence.

• Freelance Digital Design · Freelance03-01-2020 – 12-01-2021

  Augustina Bakery: Designed graphic features for launch of brand and social media platform. Created net packaging boxes for menu items. Nalla Swimwear: Assisted in user research, design moodboards, brand identity graphics and analyzed current trends. Wear Alaia: Helped update brand identity for social media platforms.

Education

• BrainStationUI Design Certificate, UI Design
• Google UX DesignCertificate, User Experience Design
• Parsons School of Design - The New SchoolBachelor of Arts - BA, Industrial and Product Design
• Pontificia Universidad Católica del PerúIndustrial and Product Design, Industrial and Product Design
• International Baccalaureate
• Markham College

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