Sonika Khandelwal

About

I’m a social media content manager who helps brands grow by creating, organizing, and managing content for Instagram and TikTok. I focus on start to finish content management so brands stay consistent, professional, and engaging. I have experience building brands from start to finish, managing social media for my own baking business and running a personal TikTok account focused on fitness and health and starting a friend's car detailing company. I have a strong understanding of current trends, hooks, and pacing, along with a good eye for aesthetic content. I’m very organized and am always open to learning new tools.

Experience

• Owner/Home Baker · Baked by Sonika08-01-2025

  Founded and operating a home based baking business specializing in cookies Develop and execute Instagram marketing strategies, including content creation, product photography, and customer engagement Manage end-to-end production, including recipe development, baking, quality control, and packaging Curated weekly rotating cookie flavours to drive repeat customers and increase sales Handled order management, pricing, inventory planning, and customer communications

Education

• University of WaterlooBachelor of Accounting and Finance, Accounting and Finance

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