Sophie Atkinson

About

I'm the founder and director of Hiedra Marketing Ltd, a content marketing business for clients across the UK. I specialise in SEO, social media, communications and written content for a range of companies, including Stubben Edge, Save More Money, and Forth Action Invest. I'm a journalism graduate from Leeds Beckett University and a digital marketing diploma holder from York St. John University. I have a strong background in writing, editing, and researching for various media platforms. I started my career as a reporter at Reach PLC on a Facebook scheme, covering local news and events in Hull. I then transitioned to the digital marketing and communications sector, working for Hallmark Solicitors and Humberside Police, before launching my own freelance business in 2020. I'm passionate about creating engaging and informative content that helps my clients reach their target audiences and achieve their goals.

Experience

• Content Marketer, SEO Content and Social Media - Founder and Director of Hiedra Marketing · Hiedra Marketing02-01-2022

  I'm the founder of Hiedra Marketing Ltd. I work as a freelance content writer and editor for clients across the UK. Clients have included Yorkshire Housing, Octopus Electric Vehicles, The University of Hull and more. I work across SEO content and strategy, social media management and comms support to organisations and charities.

• Editor · mvpGrow | Marketing Department as a Service02-01-2022 – 01-01-2024

  Editing B2B articles for technology companies.

• Communications Officer · Humberside Police11-01-2020 – 03-01-2022

  As a communications officer my role was varied; from using social media and press releases to communicate key messages to working reactively within reputation comms. Also, I worked alongside the local and national media with both a proactive and reactive approach.

• Digital Marketing Executive · Hallmark Solicitors02-01-2020 – 11-01-2020

  Reworking the marketing strategy and implementing this throughout the digital platforms. - Email Marketing - SEO - Wordpress Development - Social Media Management - Blog and Article Writing - Radio Advertisement - Native Advertising

• Community Reporter · Reach plc06-01-2019 – 02-01-2020

  At the Hull Daily Mail I worked as a print and digital reporter, focusing on east Hull as my patch for Hull Live and the Hull Daily Mail. This role was in conjunction with Facebook, whereby I attended regular journalism and social media workshops after securing a coveted spot on Facebooks reporter programme.

Education

• Leeds Beckett UniversityBachelor of Arts - BA, Journalism
• York St. John UniversityShort Course Diploma in Digital Marketing, Digital Marketing

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